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Software · head to head

Culture Amp vs Ruler Analytics

Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Culture Amp and Ruler Analytics actually diverge.

Attributes where Culture Amp and Ruler Analytics differ
AttributeCulture AmpRuler Analytics
Starting priceOn request£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, Android, ApiWeb
Founded20092012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Ruler Analytics
  • Performance reviews and development planning across an organisationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Culture Amp
  • ROI measurementnot Culture Amp
  • Lead trackingnot Culture Amp
  • Revenue attributionnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Culture Amp or Ruler Analytics better?
Neither clearly leads. Culture Amp starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Ruler Analytics?
Culture Amp starts at On request and Ruler Analytics at £299/month.
Does Culture Amp or Ruler Analytics run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. Ruler Analytics runs on Web.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Ruler Analytics is typically brought in for.
What can Culture Amp do that Ruler Analytics cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Data encryption.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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