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Software · head to head

Google Analytics vs Kudos

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Kudos logo

Kudos

Software

Employee recognition that drives performance

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Kudos kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)
  • They diverge on capability: Google Analytics covers Real-time analytics, Kudos covers Peer-to-peer recognition.

Where they differ

Only the attributes on which Google Analytics and Kudos actually diverge.

Attributes where Google Analytics and Kudos differ
AttributeGoogle AnalyticsKudos
Starting priceFree$5/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded19982010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Kudos

  • Peer-to-peer recognition
  • Manager recognition
  • Social recognition wall
  • Points & rewards
  • Awards & nominations
  • Anniversary celebrations
  • Analytics dashboard
  • Company values alignment

Both cover

  • SOC2
  • ISO27001
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Kudos
  • Event tracking and user behaviour analysisnot Kudos
  • Traffic source and conversion trackingnot Kudos

Kudos

  • Employee recognitionnot Google Analytics
  • Culture buildingnot Google Analytics
  • Employee engagementnot Google Analytics
  • Retention improvementnot Google Analytics
  • Values reinforcementnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Kudos

  • Kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Kudos

$5/month
  • Plus$5/month
    • Peer recognition
    • Social recognition wall
    • Points system
  • Enterprise$undefined/month
    • Everything in Plus
    • Awards & nominations
    • Advanced analytics

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Kudos if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want manager recognition.
Kudos review

Questions people ask

Is Google Analytics or Kudos better?
Neither clearly leads. Google Analytics starts at Free and Kudos at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Kudos?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $5/month for Kudos.
Does Google Analytics or Kudos run on more platforms?
Google Analytics runs on Web. Kudos runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Kudos starts at $5/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Kudos is typically brought in for.
What can Google Analytics do that Kudos cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Kudos covers Peer-to-peer recognition, Manager recognition, Social recognition wall, Points & rewards. Both handle SOC2, ISO27001, Data encryption.
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Related pages

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