HR & Recruiting · head to head
Google Analytics vs Zoho People
The short version
- Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Zoho People slow response times and slow loading on the platform affecting user efficiency
- They diverge on capability: Google Analytics covers Real-time analytics, Zoho People covers Employee Database.
Where they differ
Only the attributes on which Google Analytics and Zoho People actually diverge.
| Attribute | Google Analytics | Zoho People |
|---|---|---|
| Pricing model | freemium | Unknown |
| Category | Unknown | HR & Recruiting |
| Founded | 1998 | 1996 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Only in Zoho People
- Employee Database
- Time Off
- Time Tracking
- Attendance
- Performance
- Onboarding
- Self-Service
- Zoho CRM
What people use each for
The jobs each tool is most often brought in to do.
Google Analytics
- Website and web application analyticsnot Zoho People
- Event tracking and user behaviour analysisnot Zoho People
- Traffic source and conversion trackingnot Zoho People
Zoho People
No use cases recorded yet. See the Zoho People review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
Zoho People
- Slow response times and slow loading on the platform affecting user efficiency
- Limited customization options for leave and performance management workflows
- Mobile app is missing key features available in desktop version, like timesheets and reporting
- Customer support is ticket-based only with no live chat unless on premium plan
Pricing, plan by plan
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
Zoho People
FreeNo published plan breakdown. See the Zoho People review.
Which should you pick?
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Choose Zoho People if
- You need employee database.
- You want to start without paying.
- You also want time off.
Questions people ask
- Is Google Analytics or Zoho People better?
- Neither clearly leads. Google Analytics starts at Free and Zoho People at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Analytics or Zoho People?
- Google Analytics starts at Free and Zoho People at Free.
- Does Google Analytics or Zoho People run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Analytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Analytics best used for?
- Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Zoho People is typically brought in for.
- What can Google Analytics do that Zoho People cannot?
- Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Zoho People covers Employee Database, Time Off, Time Tracking, Attendance.
Answered from the vendors’ own pages
Zoho People: Does Zoho People have a free tier?
Yes, the Free plan supports up to 5-10 users with essential HR tools, email support, and 30-day free trial available on all paid plans with no credit card required.
SourceZoho People: What is the pricing for Zoho People?
Pricing starts at $1.25 per user per month when billed annually. The Essential HR plan costs $1.50 monthly per user, dropping to $1.25 annually with five tiers available: Free, Essential HR, Professional, Premium, and Enterprise.
SourceZoho People: Does Zoho People work with other Zoho applications?
Yes, Zoho People integrates with the Zoho ecosystem including Zoho CRM, Zoho Books, and other Zoho applications for unified business management.
SourceRelated pages
More on Google Analytics
More on Zoho People
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