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Software · head to head

CrowdTangle vs ConvertKit

C

CrowdTangle

Software

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • They diverge on capability: CrowdTangle covers Social listening, ConvertKit covers Email marketing.

Where they differ

Only the attributes on which CrowdTangle and ConvertKit actually diverge.

Attributes where CrowdTangle and ConvertKit differ
AttributeCrowdTangleConvertKit
Pricing modelquotesubscription
Founded20112013

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot ConvertKit
  • Social listeningnot ConvertKit
  • Competitor analysisnot ConvertKit
  • Trend identificationnot ConvertKit

ConvertKit

  • Sending newsletters and email sequences to an audiencenot CrowdTangle
  • Selling paid subscriptions and digital products to a mailing listnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Questions people ask

Is CrowdTangle or ConvertKit better?
Neither clearly leads. CrowdTangle starts at On request and ConvertKit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or ConvertKit?
CrowdTangle starts at On request and ConvertKit at On request.
Does CrowdTangle or ConvertKit run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what ConvertKit is typically brought in for.
What can CrowdTangle do that ConvertKit cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Both handle Web support.
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Related pages

More on CrowdTangle

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