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Customer Support · head to head

Cresta vs Salesflare

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
Salesflare logo

Salesflare

CRM

CRM that builds its own records from email, calendar and phone activity for B2B sales teams

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Salesflare enterprise carries a five seat minimum, so its 99 dollar per user headline is really a 495 dollar monthly floor, and a three person team wanting the training and migration that tier includes still pays for five.
  • They diverge on capability: Cresta covers Real-time agent assist, Salesflare covers Automated data entry.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and Salesflare actually diverge.

Attributes where Cresta and Salesflare differ
AttributeCrestaSalesflare
Starting priceOn request$29/month
Pricing modelquotePer user per month
PlatformsWeb, APIWeb, iOS, Android
CategoryCustomer SupportCRM

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in Salesflare

  • Automated data entry
  • Email and site tracking
  • Gmail and Outlook sidebars
  • LinkedIn sidebar
  • Email workflows
  • Lead credits
  • Custom dashboards
  • Permissions

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Salesflare
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Salesflare
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Salesflare
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Salesflare

Salesflare

  • A ten person B2B agency whose previous CRM failed because nobody updated it and who need records created from email traffic automaticallynot Cresta
  • A consultancy that sells over long email threads and wants full account timelines without reps logging anythingnot Cresta
  • A founder-led sales team working mainly from Gmail and LinkedIn who will not switch to a separate CRM interfacenot Cresta
  • A team that needs email sequences and pipeline in one tool rather than a CRM plus a separate outreach productnot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Salesflare

  • Enterprise carries a five seat minimum, so its 99 dollar per user headline is really a 495 dollar monthly floor, and a three person team wanting the training and migration that tier includes still pays for five.
  • Lead enrichment credits are metered and Growth includes only five a month, so any prospecting workflow effectively requires Pro or a credit top-up, priced from 39 dollars for two hundred and fifty.
  • The automation depends on connected mailboxes and calendars, so deals worked over phone, WhatsApp or in person leave large gaps in the timeline the product is meant to fill.
  • Email workflows, permissions and custom dashboards are all withheld from the entry Growth tier, which means most teams that evaluate on the 29 dollar price actually buy at 49 dollars.
  • It is built for B2B pipelines with named accounts and has little to offer high-volume B2C sales, field service dispatch or any process that is not a small number of relationship-led opportunities.

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Salesflare

$29/month
  • Growth$29/month
    • Billed annually, 39 USD on monthly billing
    • Automated CRM data entry from email and calendar
    • Email and website visit tracking
  • Pro$49/month
    • Billed annually, 64 USD on monthly billing
    • Everything in Growth
    • Multi-email workflow sequences
  • Enterprise$99/month
    • Billed annually, 124 USD on monthly billing
    • Minimum five seats, so a floor of 495 USD per month
    • Dedicated account manager

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose Salesflare if

  • You need automated data entry.
  • You work on Web, iOS, Android.
  • You also want email and site tracking.
Salesflare review

Questions people ask

Is Cresta or Salesflare better?
Neither clearly leads. Cresta starts at On request and Salesflare at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or Salesflare?
Cresta starts at On request and Salesflare at $29/month.
Does Cresta or Salesflare run on more platforms?
Cresta runs on Web, API. Salesflare runs on Web, iOS, Android.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Salesflare is typically brought in for.
What can Cresta do that Salesflare cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Salesflare covers Automated data entry, Email and site tracking, Gmail and Outlook sidebars, LinkedIn sidebar.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Salesflare: How much is Salesflare?

Growth is 29 USD, Pro 49 USD and Enterprise 99 USD per user per month on annual billing. Monthly billing is 39, 64 and 124 USD.

Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Salesflare: Is there a seat minimum?

Yes, on Enterprise. It requires five seats, giving a minimum spend of 495 USD per month.

Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Salesflare: What does automated data entry actually cover?

Contact and company details, email threads, meetings and calls from connected mailboxes and calendars, assembled into account timelines without manual record creation.

Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

Salesflare: Are there contracts?

No. There is no contract and you can cancel at any time, with a thirty day trial requiring no card.

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