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Marketing · head to head

Countly vs SuiteCRM

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
SuiteCRM logo

SuiteCRM

CRM

Open source fork of SugarCRM with no per user licence fee, sold as hosting and support

From
Free
Rated
-

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; SuiteCRM the interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • They diverge on capability: Countly covers Event tracking, SuiteCRM covers Studio module builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Countly and SuiteCRM actually diverge.

Attributes where Countly and SuiteCRM differ
AttributeCountlySuiteCRM
Pricing modelsubscriptionOpen source, no licence fee
PlatformsWeb, Mobile, ApiWeb, Linux, Self-hosted, iOS, Android
CategoryMarketingCRM
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in SuiteCRM

  • Studio module builder
  • Workflow engine
  • Opportunity and quote management
  • Case management
  • Campaign module
  • Reporting engine
  • Security groups
  • REST API

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot SuiteCRM
  • Self hosting analytics where data cannot leave the organisationnot SuiteCRM

SuiteCRM

  • An organisation with two hundred occasional CRM users where per seat pricing from Salesforce or HubSpot would dominate the budgetnot Countly
  • A public sector body or regulated firm that must host customer data on infrastructure it controlsnot Countly
  • A company that needs custom modules modelling its own objects and wants to build them in Studio rather than pay for platform licencesnot Countly
  • A business that wants open source economics but whose procurement requires a warranty, which SuiteASSURED suppliesnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

SuiteCRM

  • The interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • Zero licence fee does not mean zero cost: hosting, ten hours of annual support and a quick start implementation together run into thousands of pounds before anyone has configured a pipeline.
  • The integration marketplace is small compared with Salesforce or HubSpot, so common connections to marketing, telephony and finance tools are often paid third party add-ons or custom builds.
  • Upgrades between major versions can break customisations made outside Studio, so heavily customised instances tend to lag behind current releases and accumulate security debt.
  • Native email marketing and campaign functionality is basic next to a dedicated tool, so most deployments end up paying for a separate marketing platform and syncing it, undoing part of the cost saving.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

SuiteCRM

Free
  • Self-hostedFree
    • GPL licensed with no per user fee at any user count
    • All core CRM modules included
    • You provide hosting, upgrades and support
  • Managed hosting$50/month
    • Hosting, security patching, updates and monitoring
    • Still no per user licence fee
    • Support purchased separately
  • Standard support$1200/year
    • Ten support hours per year
    • Discount available when bought with managed hosting
    • Does not include implementation work
  • SuiteASSURED$3350/year
    • Warranty and legal indemnification over the open source code
    • Priority support and security assurances
    • Aimed at organisations whose procurement rules block unwarranted open source

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.

Choose SuiteCRM if

  • You need studio module builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, iOS, Android.
  • You also want workflow engine.

Questions people ask

Is Countly or SuiteCRM better?
Neither clearly leads. Countly starts at Free and SuiteCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or SuiteCRM?
Countly starts at Free and SuiteCRM at Free.
Does Countly or SuiteCRM run on more platforms?
Countly runs on Web, Mobile, Api. SuiteCRM runs on Web, Linux, Self-hosted, iOS, Android.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what SuiteCRM is typically brought in for.
What can Countly do that SuiteCRM cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. SuiteCRM covers Studio module builder, Workflow engine, Opportunity and quote management, Case management.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
SuiteCRM: Is SuiteCRM really free?

The software is, at any user count. SalesAgility charges for managed hosting from about 50 GBP per month, support from about 1,200 GBP per year and SuiteASSURED from about 3,350 GBP per year.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
SuiteCRM: How does it relate to SugarCRM?

It is a fork of SugarCRM Community Edition, created after SugarCRM discontinued its open source release.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
SuiteCRM: Are there per user fees?

No. This is the central commercial argument for it, particularly for organisations with many occasional users.

SuiteCRM: What is SuiteASSURED?

A paid subscription that adds warranty, indemnification and legal protections on top of the open source licence, for buyers whose procurement rules block unwarranted software.

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