Softwr

Marketing · head to head

Countly vs Keila

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Keila logo

Keila

Email Marketing

AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • They diverge on capability: Countly covers Event tracking, Keila covers Priced by emails sent.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Countly and Keila actually diverge.

Attributes where Countly and Keila differ
AttributeCountlyKeila
Pricing modelsubscriptionPer month by emails sent
PlatformsWeb, Mobile, ApiWeb, Linux, Self-hosted
CategoryMarketingEmail Marketing
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Keila

  • Priced by emails sent
  • Bring your own sender
  • Self-hosting
  • EU hosting
  • Sign-up forms
  • Segmentation
  • Markdown and block editor
  • Multiple projects

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Keila
  • Self hosting analytics where data cannot leave the organisationnot Keila

Keila

  • A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot Countly
  • A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot Countly
  • A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot Countly
  • An agency running several separate client lists that does not want to pay per project or per additional listnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Keila

  • There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
  • The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
  • It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
  • Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Keila

Free
  • Self-hostedFree
    • AGPL-3.0-or-later licence with no fee
    • Official Docker image and sample compose file
    • You supply hosting and a sending backend
  • Keila XS$8/month
    • Two thousand emails per month
    • Unlimited contacts and projects
    • Send with Keila or bring your own email server
  • Keila M$32/month
    • Fifteen thousand emails per month
    • Unlimited contacts and projects
    • Sign-up forms and segmentation
  • Keila XXL$256/month
    • Two hundred and fifty thousand emails per month
    • Unlimited contacts and projects
    • Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Keila if

  • You need priced by emails sent.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted.
  • You also want bring your own sender.
Keila review

Questions people ask

Is Countly or Keila better?
Neither clearly leads. Countly starts at Free and Keila at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Keila?
Countly starts at Free and Keila at Free.
Does Countly or Keila run on more platforms?
Countly runs on Web, Mobile, Api. Keila runs on Web, Linux, Self-hosted.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Keila is typically brought in for.
What can Countly do that Keila cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Keila: Is Keila free?

The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Keila: How is the hosted service priced?

By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Keila: Can I use my own email provider?

Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.

Keila: Are there discounts?

Pentacent offers reduced rates to nonprofits and open source projects on request.

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