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ConvertKit vs Drip

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Only ConvertKit has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • They diverge on capability: ConvertKit covers Email marketing, Drip covers Ecommerce data sync.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Drip actually diverge.

Attributes where ConvertKit and Drip differ
AttributeConvertKitDrip
Starting priceFree$39/month
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API
CategoryNewsE-Commerce
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Drip
  • Selling paid subscriptions and digital products to a mailing listnot Drip

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not ConvertKit
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not ConvertKit
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not ConvertKit
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Questions people ask

Is ConvertKit or Drip better?
Neither clearly leads. ConvertKit starts at Free and Drip at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Drip?
ConvertKit has a free tier; the other does not. Paid plans start at Free for ConvertKit and $39/month for Drip.
Does ConvertKit or Drip run on more platforms?
ConvertKit runs on Web. Drip runs on Web, API.
Can I use ConvertKit for free?
Yes. ConvertKit has a free tier, so you can try it without paying. Drip starts at $39/month.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Drip is typically brought in for.
What can ConvertKit do that Drip cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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