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E-Commerce · head to head

Braze vs ConvertKit

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ConvertKit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • They diverge on capability: Braze covers Cross-channel messaging, ConvertKit covers Email marketing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Braze and ConvertKit actually diverge.

Attributes where Braze and ConvertKit differ
AttributeBrazeConvertKit
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryE-CommerceNews
Founded20112013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot ConvertKit
  • Marketing automationnot ConvertKit
  • Personalizationnot ConvertKit
  • Retention campaignsnot ConvertKit
  • Cross-channel messagingnot ConvertKit

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Braze
  • Selling paid subscriptions and digital products to a mailing listnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Questions people ask

Is Braze or ConvertKit better?
Neither clearly leads. Braze starts at On request and ConvertKit at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or ConvertKit?
ConvertKit has a free tier; the other does not. Paid plans start at On request for Braze and Free for ConvertKit.
Does Braze or ConvertKit run on more platforms?
Braze runs on Web, Ios, Android, Api. ConvertKit runs on Web.
Can I use ConvertKit for free?
Yes. ConvertKit has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what ConvertKit is typically brought in for.
What can Braze do that ConvertKit cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
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