Softwr

Sports · head to head

Coach Logic vs TrueCoach

Coach Logic logo

Coach Logic

Sports

Video analysis priced for volunteer-run clubs, with players tagging and commenting rather than just watching

From
On request
Rated
-
Full reviewWebsite
TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TrueCoach has a free tier, so it costs nothing to try first.
  • Each has a real cost: Coach Logic there is no capture hardware, so someone still has to film every match, and the quality of the whole exercise depends on a volunteer with a camera turning up.; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
  • They diverge on capability: Coach Logic covers Player-led tagging, TrueCoach covers Workout programming.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Coach Logic and TrueCoach actually diverge.

Attributes where Coach Logic and TrueCoach differ
AttributeCoach LogicTrueCoach
Starting priceOn requestFree
Pricing modelPer team per yearsubscription
Free tierNoYes
CategorySportsFitness
FoundedUnknown2015

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Coach Logic

  • Player-led tagging
  • Team video library
  • Coach playlists
  • Opposition analysis
  • Per team annual pricing
  • Upload from any source

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • Progress photos
  • MyFitnessPal
  • Stripe
  • Apple Health

What people use each for

The jobs each tool is most often brought in to do.

Coach Logic

  • An amateur rugby or football club that wants match video shared with players without a performance budgetnot TrueCoach
  • A school or age-grade programme using video to teach decision making rather than to produce recruiting reelsnot TrueCoach
  • A club whose coaches are volunteers and where players themselves have to do the tagging for it to happen at allnot TrueCoach
  • A university side that films matches on a phone or a Veo camera and needs somewhere structured to put the footagenot TrueCoach

TrueCoach

  • Personal training programme creation and deliverynot Coach Logic
  • Client progress tracking and metrics monitoringnot Coach Logic
  • Nutrition and habit tracking for fitness coachingnot Coach Logic
  • Automated billing and payment processingnot Coach Logic
  • Coach-to-client direct messagingnot Coach Logic
  • Wearable device integration for automated trackingnot Coach Logic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Coach Logic

  • There is no capture hardware, so someone still has to film every match, and the quality of the whole exercise depends on a volunteer with a camera turning up.
  • Statistical and data analysis is minimal, so a programme that wants event data, physical metrics or opposition modelling needs a different product entirely.
  • It is a small vendor with United Kingdom business hours support, which is a genuine issue for clubs in other time zones and for weekend match day problems.
  • The ecosystem around it is small: no recruiting network, no data partners and few integrations, so it does not grow with a programme that becomes semi-professional.
  • Player-led tagging only works if players actually do it, and squads that treat video as a job for the coach get much less from the platform than the pricing implies.

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

Pricing, plan by plan

Coach Logic

On request
  • Team$undefined/year
    • Charged per team per season
    • Video upload, tagging and sharing
    • Player accounts included
  • Club$undefined/year
    • Multiple teams under one club account
    • Shared coaching resources across age groups
    • Administration across squads

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

Which should you pick?

Choose Coach Logic if

  • You need player-led tagging.
  • You work on Web, iOS, Android.
  • You also want team video library.
Coach Logic review

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Questions people ask

Is Coach Logic or TrueCoach better?
Neither clearly leads. Coach Logic starts at On request and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Coach Logic or TrueCoach?
TrueCoach has a free tier; the other does not. Paid plans start at On request for Coach Logic and Free for TrueCoach.
Does Coach Logic or TrueCoach run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use TrueCoach for free?
Yes. TrueCoach has a free tier, so you can try it without paying. Coach Logic starts at On request.
What is Coach Logic best used for?
Coach Logic is most often used for an amateur rugby or football club that wants match video shared with players without a performance budget, a school or age-grade programme using video to teach decision making rather than to produce recruiting reels, a club whose coaches are volunteers and where players themselves have to do the tagging for it to happen at all, a university side that films matches on a phone or a veo camera and needs somewhere structured to put the footage. Of those, an amateur rugby or football club that wants match video shared with players without a performance budget and a school or age-grade programme using video to teach decision making rather than to produce recruiting reels are not what TrueCoach is typically brought in for.
What can Coach Logic do that TrueCoach cannot?
Coach Logic covers Player-led tagging, Team video library, Coach playlists, Opposition analysis. TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing.

Answered from the vendors’ own pages

Coach Logic: Do we need a camera to use it?

You need footage from somewhere. Coach Logic does not sell hardware; clubs film on phones, handheld cameras or automated systems such as Veo and upload the result.

TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
Coach Logic: Is it only for rugby?

No, but rugby is where it is strongest and where most of its reference clubs are, reflecting its Scottish origins.

TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
Coach Logic: How does it compare with Hudl on price?

It is sold per team per year at a level aimed at volunteer-run clubs, which is a different bracket from enterprise per sport school agreements.

TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
Coach Logic: What if our players do not tag anything?

Then you are paying for a video sharing library, which still works but is not the reason to choose this product over a cheaper storage option.

TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
Share

Related pages

More on Coach Logic

More on TrueCoach

Keep looking

Other head to heads