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Software · head to head

Clay vs Subframe

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
S

Subframe

Software

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Subframe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Clay and Subframe actually diverge.

Attributes where Clay and Subframe differ
AttributeClaySubframe
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
Founded2021Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Subframe

Nothing recorded that Clay does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Subframe
  • Building automated outbound research and outreach workflowsnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Clay or Subframe better?
Neither clearly leads. Clay starts at On request and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Subframe?
Subframe has a free tier; the other does not. Paid plans start at On request for Clay and Free for Subframe.
Does Clay or Subframe run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Subframe for free?
Yes. Subframe has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Subframe is typically brought in for.
What can Clay do that Subframe cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration.
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Related pages

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