Software · head to head
Clearbit vs Subframe
The short version
- Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.
Where they differ
Only the attributes on which Clearbit and Subframe actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clearbit
- Company enrichment
- Contact enrichment
- Lead scoring
- Reveal (website visitors)
- Forms shortening
- Salesforce
- HubSpot
- Marketo
Only in Subframe
Nothing recorded that Clearbit does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Clearbit
- Lead enrichmentnot Subframe
- Account targetingnot Subframe
- Personalizationnot Subframe
- Lead scoringnot Subframe
Subframe
No use cases recorded yet. See the Subframe review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clearbit
- Pricing can be expensive at scale with usage-based model
- Batch enrichment has per-row cost that adds up quickly for large datasets
- Limited data for smaller or private companies
- Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability
Subframe
- The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.
Pricing, plan by plan
Clearbit
FreeNo published plan breakdown. See the Clearbit review.
Subframe
FreeNo published plan breakdown. See the Subframe review.
Which should you pick?
Choose Clearbit if
- You need company enrichment.
- You want to start without paying.
- You work on Web, API.
- You also want contact enrichment.
Questions people ask
- Is Clearbit or Subframe better?
- Neither clearly leads. Clearbit starts at Free and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clearbit or Subframe?
- Clearbit starts at Free and Subframe at Free.
- Does Clearbit or Subframe run on more platforms?
- Clearbit runs on Web, API. Subframe runs on Web.
- Can I use Clearbit for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Clearbit best used for?
- Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Subframe is typically brought in for.
- What can Clearbit do that Subframe cannot?
- Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors).
Answered from the vendors’ own pages
Clearbit: Does Clearbit offer a free tier?
Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.
SourceClearbit: How does Clearbit batch enrichment pricing work?
Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.
SourceClearbit: What data does Clearbit provide?
Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.
SourceClearbit: Is there an API available?
Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.
SourceRelated pages
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