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Software · head to head

Apollo.io vs Subframe

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
S

Subframe

Software

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Apollo.io and Subframe actually diverge.

Attributes where Apollo.io and Subframe differ
AttributeApollo.ioSubframe
Pricing modelsubscriptionfreemium
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Subframe

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Subframe
  • Prospect researchnot Subframe
  • Sales automationnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Apollo.io or Subframe better?
Neither clearly leads. Apollo.io starts at Free and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Subframe?
Apollo.io starts at Free and Subframe at Free.
Does Apollo.io or Subframe run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Subframe is typically brought in for.
What can Apollo.io do that Subframe cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.
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Related pages

More on Apollo.io

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