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CRM & Sales · head to head

Clay vs Magnific

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
M

Magnific

Design Tools

A creative AI platform for image, video, and audio generation, formerly Freepik AI

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Magnific credit costs vary widely by output type, from 15 credits per 3 seconds of sound effects to up to 5,600 credits for a single video generation, making total cost hard to predict from the headline plan price, as of August 2026.

Where they differ

Only the attributes on which Clay and Magnific actually diverge.

Attributes where Clay and Magnific differ
AttributeClayMagnific
Pricing modelquoteusage-based
CategoryCRM & SalesDesign Tools
Founded2021Unknown

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Magnific

Nothing recorded that Clay does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Magnific
  • Building automated outbound research and outreach workflowsnot Magnific

Magnific

No use cases recorded yet. See the Magnific review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Magnific

  • Credit costs vary widely by output type, from 15 credits per 3 seconds of sound effects to up to 5,600 credits for a single video generation, making total cost hard to predict from the headline plan price, as of August 2026.

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Magnific

On request

No published plan breakdown. See the Magnific review.

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Magnific if

Nothing in the data separates Magnific from Clay on the points above - pick on price and on how each one feels to use.

Magnific review

Questions people ask

Is Clay or Magnific better?
Neither clearly leads. Clay starts at On request and Magnific at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Magnific?
Clay starts at On request and Magnific at On request.
Does Clay or Magnific run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Magnific is typically brought in for.
What can Clay do that Magnific cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration.
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Related pages

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