Softwr

CRM & Sales · head to head

Gong vs Subframe

Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
S

Subframe

Design Tools

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Subframe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Gong and Subframe actually diverge.

Attributes where Gong and Subframe differ
AttributeGongSubframe
Starting price$1600/user-per-yearFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb
CategoryCRM & SalesDesign Tools
Founded2016Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Only in Subframe

Nothing recorded that Gong does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Subframe
  • Deal forecastingnot Subframe
  • Sales coachingnot Subframe
  • Win/loss analysisnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Gong or Subframe better?
Neither clearly leads. Gong starts at $1600/user-per-year and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Subframe?
Subframe has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Subframe.
Does Gong or Subframe run on more platforms?
Gong runs on Web, Cloud-based SaaS. Subframe runs on Web.
Can I use Subframe for free?
Yes. Subframe has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Subframe is typically brought in for.
What can Gong do that Subframe cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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Related pages

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