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Clay vs Rive

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Rive logo

Rive

Software

Create interactive animations for any platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Rive has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Rive limited ecosystem of plugins and third-party templates compared to established tools like After Effects
  • They diverge on capability: Clay covers Data enrichment, Rive covers Vector animation.

Where they differ

Only the attributes on which Clay and Rive actually diverge.

Attributes where Clay and Rive differ
AttributeClayRive
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android, macOS, Windows, Game engines
Founded20212019

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Rive

  • Vector animation
  • State machines
  • Skeletal animation
  • Code export
  • Real-time preview
  • Flutter
  • React
  • iOS SDK

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Rive
  • Building automated outbound research and outreach workflowsnot Rive

Rive

  • UI animationsnot Clay
  • Interactive graphicsnot Clay
  • Game animationsnot Clay
  • Micro-interactionsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Rive

  • Limited ecosystem of plugins and third-party templates compared to established tools like After Effects
  • Not ideal for simple looping animations or static graphics that do not require interactivity
  • Production use can expose bugs and rough edges in the editor and runtime
  • No support for 3D animations; limited to 2D vector-based graphics

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Rive

Free
  • FreeFree
    • Design and animate
    • Team collaboration
    • Cannot export or ship
  • Cadet$9/month
    • Export and ship animations
    • Up to 1 team member seat
  • Voyager$32/month
    • Multiple team member seats
    • Advanced features
    • Priority support
  • Enterprise$120/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Rive if

  • You need vector animation.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows, Game engines.
  • You also want state machines.
Rive review

Questions people ask

Is Clay or Rive better?
Neither clearly leads. Clay starts at On request and Rive at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Rive?
Rive has a free tier; the other does not. Paid plans start at On request for Clay and Free for Rive.
Does Clay or Rive run on more platforms?
Clay runs on Web. Rive runs on Web, iOS, Android, macOS, Windows, Game engines.
Can I use Rive for free?
Yes. Rive has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Rive is typically brought in for.
What can Clay do that Rive cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Rive covers Vector animation, State machines, Skeletal animation, Code export. Both handle Web support.

Answered from the vendors’ own pages

Rive: Does Rive replace Adobe After Effects?

No. After Effects creates video files ideal for broadcast, explainers, and YouTube content. Rive creates interactive runtime files that respond to user input in real-time. Use After Effects for video production and Rive for app UI, micro-interactions, and responsive animations in web and mobile products.

Source
Rive: What platforms can I export Rive animations to?

Rive exports to Web, iOS, Android, macOS, and game engines (Unity, Unreal, Defold). It also integrates with frameworks like React, React Native, Flutter, and no-code builders like Framer, Webflow, and Wix Studio.

Source
Rive: Is Rive free to use?

Yes, Rive offers a free plan that allows you to design, animate, and collaborate for free. Paid plans (Cadet $9/mo, Voyager $32/mo, Enterprise $120/mo) are required to export animations and ship them to production environments.

Source
Rive: Does Rive work with React, Vue, and other web frameworks?

Yes. Rive provides official runtimes and libraries for React, React Native, and Flutter. The Rive Renderer is GPU-accelerated and runs at 120fps with MIT-licensed runtimes you can contribute to and modify.

Source
Rive: Can I create 3D animations with Rive?

Rive is a 2D vector animation tool focused on interactive vector graphics. For 3D design and animation, consider Spline or Blender. Rive excels at UI animations, micro-interactions, and responsive 2D graphics.

Source
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