Softwr

CRM & Sales · head to head

Affinity vs Subframe

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite
S

Subframe

Design Tools

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Subframe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Affinity and Subframe actually diverge.

Attributes where Affinity and Subframe differ
AttributeAffinitySubframe
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryCRM & SalesDesign Tools
Founded2013Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Subframe

Nothing recorded that Affinity does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Subframe
  • Automatic capture of email and meeting activity into relationship recordsnot Subframe
  • Finding warm introductions through existing relationship networksnot Subframe
  • Investor relations and fundraising trackingnot Subframe
  • Portfolio company support and reportingnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Affinity or Subframe better?
Neither clearly leads. Affinity starts at $49/month and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Subframe?
Subframe has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Subframe.
Does Affinity or Subframe run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Subframe for free?
Yes. Subframe has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Subframe is typically brought in for.
What can Affinity do that Subframe cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Affinity

More on Subframe

Keep looking

Other head to heads