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Census vs Culture Amp

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Census has a free tier, so it costs nothing to try first.
  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Census covers Reverse ETL, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Census and Culture Amp actually diverge.

Attributes where Census and Culture Amp differ
AttributeCensusCulture Amp
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Ios, Android, Api
Founded20202009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Census
  • Performance reviews and development planning across an organisationnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Census or Culture Amp better?
Neither clearly leads. Census starts at Free and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Culture Amp?
Census has a free tier; the other does not. Paid plans start at Free for Census and On request for Culture Amp.
Does Census or Culture Amp run on more platforms?
Census runs on Web, Api. Culture Amp runs on Web, Ios, Android, Api.
Can I use Census for free?
Yes. Census has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Culture Amp is typically brought in for.
What can Census do that Culture Amp cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle GDPR.
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