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Software · head to head

Census vs Kudos

Census logo

Census

Software

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Kudos logo

Kudos

Software

Employee recognition that drives performance

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Census has a free tier, so it costs nothing to try first.
  • Each has a real cost: Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans; Kudos kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)
  • They diverge on capability: Census covers Reverse ETL, Kudos covers Peer-to-peer recognition.

Where they differ

Only the attributes on which Census and Kudos actually diverge.

Attributes where Census and Kudos differ
AttributeCensusKudos
Starting priceFree$5/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Ios, Android, Api
Founded20202010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Kudos

  • Peer-to-peer recognition
  • Manager recognition
  • Social recognition wall
  • Points & rewards
  • Awards & nominations
  • Anniversary celebrations
  • Analytics dashboard
  • Company values alignment

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Kudos

Kudos

  • Employee recognitionnot Census
  • Culture buildingnot Census
  • Employee engagementnot Census
  • Retention improvementnot Census
  • Values reinforcementnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
  • Free Fivetran Activations tier caps at 3,500 monthly active rows

Kudos

  • Kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)

Pricing, plan by plan

Census

Free
  • FreeFree
    • Basic syncing
    • Limited destinations
  • Pro$250/month
    • Advanced syncing
    • Email support
  • Enterprise$1500/month
    • Unlimited syncing
    • Dedicated support

Kudos

$5/month
  • Plus$5/month
    • Peer recognition
    • Social recognition wall
    • Points system
  • Enterprise$undefined/month
    • Everything in Plus
    • Awards & nominations
    • Advanced analytics

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Kudos if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want manager recognition.
Kudos review

Questions people ask

Is Census or Kudos better?
Neither clearly leads. Census starts at Free and Kudos at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Kudos?
Census has a free tier; the other does not. Paid plans start at Free for Census and $5/month for Kudos.
Does Census or Kudos run on more platforms?
Census runs on Web, Api. Kudos runs on Web, Ios, Android, Api.
Can I use Census for free?
Yes. Census has a free tier, so you can try it without paying. Kudos starts at $5/month.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Kudos is typically brought in for.
What can Census do that Kudos cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Kudos covers Peer-to-peer recognition, Manager recognition, Social recognition wall, Points & rewards. Both handle SOC2, GDPR.
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