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Fleet Management · head to head

Azuga vs CarNow

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Rated
-
Full reviewWebsite
CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; CarNow no pricing information disclosed on website
  • They diverge on capability: Azuga covers GPS tracking, CarNow covers Lease processing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Azuga and CarNow actually diverge.

Attributes where Azuga and CarNow differ
AttributeAzugaCarNow
Starting priceOn request$800/month
Pricing modelPer-vehicle monthly subscription; published on the vendor sitesubscription
PlatformsWeb, iOS, Android, CloudWeb, Mobile, Api
CategoryFleet ManagementAutomotive
FoundedUnknown2015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • GPS tracking
  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot CarNow
  • Service businesses proving arrival times to customersnot CarNow
  • Reducing fuel and maintenance costs through driving behaviournot CarNow

CarNow

  • Automotive dealership managementnot Azuga
  • Car inventory and sales automationnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Which should you pick?

Choose Azuga if

  • You need gps tracking.
  • You work on Web, iOS, Android, Cloud.
  • You also want driver scorecards.
Azuga review

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Questions people ask

Is Azuga or CarNow better?
Neither clearly leads. Azuga starts at On request and CarNow at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or CarNow?
Azuga starts at On request and CarNow at $800/month.
Does Azuga or CarNow run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. CarNow runs on Web, Mobile, Api.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what CarNow is typically brought in for.
What can Azuga do that CarNow cannot?
Azuga covers GPS tracking, Driver scorecards, Dashcams, Maintenance reminders. CarNow covers Lease processing, Document automation, Compliance management, Lease tracking.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
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