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Capsule vs Affinity

Capsule logo

Capsule

Software

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Capsule covers Task management, Affinity covers Intelligence engine.

Where they differ

Only the attributes on which Capsule and Affinity actually diverge.

Attributes where Capsule and Affinity differ
AttributeCapsuleAffinity
Starting price$19/month$49/month
PlatformsWeb, Ios, AndroidWeb
Founded20082013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Task management
  • Email sync
  • Activity timeline
  • Slack
  • Zapier
  • Google Apps
  • Ios support
  • Android support

Only in Affinity

  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase
  • SOC2

Both cover

  • Contact management
  • Deal tracking
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Affinity
  • Tracking deals and follow-up tasksnot Affinity
  • Linking emails and notes to contact recordsnot Affinity
  • Multiple sales pipelines on the paid tiersnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Capsule
  • Automatic capture of email and meeting activity into relationship recordsnot Capsule
  • Finding warm introductions through existing relationship networksnot Capsule
  • Investor relations and fundraising trackingnot Capsule
  • Portfolio company support and reportingnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Capsule if

  • You need task management.
  • You work on Web, Ios, Android.
  • You also want email sync.
Capsule review

Choose Affinity if

  • You need intelligence engine.
  • You also want relationship mapping.
Affinity review

Questions people ask

Is Capsule or Affinity better?
Neither clearly leads. Capsule starts at $19/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Affinity?
Capsule starts at $19/month and Affinity at $49/month.
Does Capsule or Affinity run on more platforms?
Capsule runs on Web, Ios, Android. Affinity runs on Web.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Affinity is typically brought in for.
What can Capsule do that Affinity cannot?
Capsule covers Task management, Email sync, Activity timeline, Slack. Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. Both handle Contact management, Deal tracking, GDPR, Cloud deployment.
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Related pages

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