Softwr

Software · head to head

CAKE vs Refersion

CAKE logo

CAKE

Software

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
R

Refersion

Software

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CAKE pricing is not published and requires a demo; Refersion no influencer discovery tools; requires using separate platforms to identify creators
  • They diverge on capability: CAKE covers Real-time tracking, Refersion covers Affiliate recruitment.

Where they differ

Only the attributes on which CAKE and Refersion actually diverge.

Attributes where CAKE and Refersion differ
AttributeCAKERefersion
Starting priceOn request$99/month
Founded20072014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Salesforce
  • Major ad networks
  • Payment processors

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • Performance analytics
  • Shopify
  • BigCommerce
  • WooCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot Refersion
  • Lead distribution to buyers in real timenot Refersion
  • Attribution across performance marketing channelsnot Refersion
  • Managing an affiliate network's publishers and advertisersnot Refersion

Refersion

  • affiliate marketing managementnot CAKE
  • Workflow automationnot CAKE
  • Reportingnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Which should you pick?

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.
Refersion review

Questions people ask

Is CAKE or Refersion better?
Neither clearly leads. CAKE starts at On request and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or Refersion?
CAKE starts at On request and Refersion at $99/month.
Does CAKE or Refersion run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what Refersion is typically brought in for.
What can CAKE do that Refersion cannot?
CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Web support.

Answered from the vendors’ own pages

Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on CAKE

More on Refersion

Keep looking

Other head to heads