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Affiliate Marketing · head to head

CAKE vs Impact.com

CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CAKE pricing is not published and requires a demo; Impact.com starter plan minimum $30/month even if program generates less revenue in 30-day period
  • They diverge on capability: CAKE covers Real-time tracking, Impact.com covers Partner discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CAKE and Impact.com actually diverge.

Attributes where CAKE and Impact.com differ
AttributeCAKEImpact.com
Starting priceOn request$30/month
PlatformsWebWeb, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20072008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Major ad networks
  • Payment processors
  • Web support

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot Impact.com
  • Lead distribution to buyers in real timenot Impact.com
  • Attribution across performance marketing channelsnot Impact.com
  • Managing an affiliate network's publishers and advertisersnot Impact.com

Impact.com

  • Affiliate and partner marketingnot CAKE
  • Performance-based partnershipsnot CAKE
  • Commission trackingnot CAKE
  • Multi-channel affiliate programsnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Impact.com

  • Starter plan minimum $30/month even if program generates less revenue in 30-day period
  • Enterprise plan requires custom sales quote
  • Additional 2.5% transaction fee on all partner-driven sales applies across all tiers
  • One-time setup fee adds to initial cost

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Impact.com

$30/month
  • Starter$30/month
    • Plugin integrations (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace)
    • Automated partner recommendations
    • Promo code & link tracking
  • Essentials$500/month
    • impact.com Partner Marketplace (90,000 partners)
    • Unlimited contract templates
    • Unlimited tracking across events
  • Pro$2500/month
    • Dedicated customer support
    • Cross-device tracking
    • API-based tracking
  • Enterprise$null/custom
    • Benchmark recommendations
    • Attribution risk protection
    • Fraud scoring

Which should you pick?

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Questions people ask

Is CAKE or Impact.com better?
Neither clearly leads. CAKE starts at On request and Impact.com at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or Impact.com?
CAKE starts at On request and Impact.com at $30/month.
Does CAKE or Impact.com run on more platforms?
CAKE runs on Web. Impact.com runs on Web, Api.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what Impact.com is typically brought in for.
What can CAKE do that Impact.com cannot?
CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Both handle Salesforce.

Answered from the vendors’ own pages

CAKE: Why does CAKE require a demo to see pricing?

CAKE directs all inquiries to sales via their demo request form and contact page, with no self-service pricing information available.

Source
Impact.com: How much does impact.com cost?

impact.com offers four tiers: Starter at $30/month, Essentials at $500/month (priced from), Pro at $2,500/month (priced from), and Enterprise with custom pricing. A one-time setup fee applies (varies by technical needs) plus a 2.5% transaction fee on partner-driven sales for all plans. Starter has a $30 minimum monthly charge.

Source
CAKE: How do I get more information about CAKE?

Interested parties can request a demo or contact CAKE's support team at getcake.com/contact/.

Source
Impact.com: Is there a free version of impact.com?

No, impact.com does not offer a free tier. The lowest-cost option is the Starter plan at $30/month with a $30 minimum monthly charge if your program generates insufficient revenue in the first 30 days.

Source
Impact.com: What does impact.com's Pro plan add over Essentials?

The Pro plan at $2,500/month (priced from) adds dedicated customer support, cross-device tracking, API-based tracking, Data Lab for custom reports, SAML support, and partner discovery via keyword search beyond Essentials features. The 2.5% transaction fee applies to all tiers.

Source
Impact.com: How is impact.com priced?

impact.com uses tiered per-month subscription pricing based on four plans. Starter targets small programs at $30/month; Essentials at $500/month adds partner marketplace; Pro at $2,500/month adds API access and analytics; Enterprise requires custom quote. All tiers incur a 2.5% transaction fee on partner sales plus a one-time variable setup fee.

Source
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