Softwr

Events · head to head

Brella vs Regpack

Brella logo

Brella

Events

AI-powered networking for events

From
$2500/event
Rated
-
Full reviewWebsite
Regpack logo

Regpack

Events

Conditional online registration and payment plans for camps, courses and programmes

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brella limited feature set compared to full-featured event management platforms; Regpack plan prices are no longer published, so a buyer must enter a sales process before knowing whether the product is in budget, and cannot benchmark the quote against a list price.
  • They diverge on capability: Brella covers AI matchmaking, Regpack covers Conditional registration logic.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brella and Regpack actually diverge.

Attributes where Brella and Regpack differ
AttributeBrellaRegpack
Starting price$2500/eventOn request
Pricing modelsubscriptionquote
Founded2016Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brella

  • AI matchmaking
  • 1:1 meeting scheduler
  • Intent data
  • Sponsor promotion
  • Analytics dashboard
  • Salesforce
  • HubSpot
  • Eventbrite

Only in Regpack

  • Conditional registration logic
  • Payment plans
  • Multi-participant registration
  • Discount and coupon rules
  • Integrated payment processing
  • Unlimited projects and users
  • Reporting and exports
  • Automated communications

What people use each for

The jobs each tool is most often brought in to do.

Brella

  • Event planningnot Regpack
  • Ticket salesnot Regpack
  • Attendee managementnot Regpack
  • Virtual eventsnot Regpack
  • Event marketingnot Regpack

Regpack

  • A camp where a parent registers three children for different weeks with sibling discounts applied automaticallynot Brella
  • A training provider whose course fee depends on eligibility answers given earlier in the formnot Brella
  • A nonprofit programme collecting deposits then automatic instalments over six monthsnot Brella
  • An organiser replacing a chain of separate forms and manual invoices with one conditional registration flownot Brella

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brella

  • Limited feature set compared to full-featured event management platforms
  • No trial version available
  • English language only, no multilingual support
  • Pricing not transparent; custom quotes only without public pricing

Regpack

  • Plan prices are no longer published, so a buyer must enter a sales process before knowing whether the product is in budget, and cannot benchmark the quote against a list price.
  • The conditional logic that makes it capable also makes it slow to configure, and complex registrations often take days of setup and testing rather than an afternoon.
  • The applicant-facing interface is dated compared with modern form products, which matters when the form is the first impression a parent has of your programme.
  • Because Regpack processes the payments, switching platforms means moving your merchant relationship and any stored instalment schedules, which raises the real cost of leaving well above the licence.
  • Reporting is built around applicants and balances rather than programme analytics, so organisations wanting attendance, capacity or cohort analysis export the data elsewhere.

Pricing, plan by plan

Brella

$2500/event
  • Essential$2500/event
    • AI matchmaking
    • 1:1 meetings
    • Event app
  • Professional$5000/event
    • Advanced matching
    • Sponsor features
    • Analytics
  • Enterprise$10000/event
    • Custom development
    • API access
    • White-label

Regpack

On request
  • SMB$undefined/year
    • Unlimited projects, users, forms and reports
    • Conditional registration logic
    • Payment plans and integrated processing
  • Mid-Market$undefined/year
    • Higher volume and additional configuration
    • Annual term, price quoted by sales
    • Processing rate from as low as 1.5% depending on volume and card mix
  • Mid-Market Plus$undefined/year
    • Largest configuration tier
    • Priced individually by sales

Which should you pick?

Choose Brella if

  • You need ai matchmaking.
  • You also want 1:1 meeting scheduler.
Brella review

Choose Regpack if

  • You need conditional registration logic.
  • You also want payment plans.
Regpack review

Questions people ask

Is Brella or Regpack better?
Neither clearly leads. Brella starts at $2500/event and Regpack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brella or Regpack?
Brella starts at $2500/event and Regpack at On request.
Does Brella or Regpack run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Brella best used for?
Brella is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Regpack is typically brought in for.
What can Brella do that Regpack cannot?
Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. Regpack covers Conditional registration logic, Payment plans, Multi-participant registration, Discount and coupon rules.

Answered from the vendors’ own pages

Brella: Does Brella offer a free trial?

No. Brella does not offer a trial version, so potential customers cannot test the platform before committing.

Source
Regpack: What does Regpack cost?

Plan prices are not published. Three tiers exist, SMB, Mid-Market and Mid-Market Plus, all annual and all quoted. The published number is the processing rate, from as low as 1.5%.

Brella: How is Brella priced?

Brella uses custom, per-attendee pricing with no publicly displayed rates. The final price depends on total attendees and consulting services selected. Third-party estimates suggest $5,000 to $25,000+ per event.

Source
Regpack: Is the 1.5% rate realistic?

It is the floor, dependent on volume and card mix. Ask for your quoted effective rate against your actual card mix rather than the advertised minimum.

Brella: What languages does Brella support?

Brella currently supports English only, which may limit international organizations or multilingual attendees.

Source
Regpack: Can it handle payment plans?

Yes, and that is one of its stronger areas: automatic instalments, deposits and partial payments with per-applicant balances.

Brella: What integrations does Brella offer?

Brella integrates with event registration platforms Eventbrite, Swoogo, and Tito; CRM platforms Salesforce Data Cloud and HubSpot CRM; WooCommerce for e-commerce; and Zapier for general automation.

Source
Regpack: How hard is it to switch away?

Harder than most registration tools, because Regpack also processes your payments. Plan for moving merchant processing and any live instalment schedules.

Brella: Who is Brella best suited for?

Brella is recommended for large conferences and trade shows with 5,000+ attendees, particularly those with sponsorship inventory and investor meeting requirements.

Source
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