Software · head to head
Breathe HR vs Triple Whale
The short version
- Only Triple Whale has a free tier, so it costs nothing to try first.
- Each has a real cost: Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
- They diverge on capability: Breathe HR covers Employee Database, Triple Whale covers First-party attribution.
Where they differ
Only the attributes on which Breathe HR and Triple Whale actually diverge.
| Attribute | Breathe HR | Triple Whale |
|---|---|---|
| Starting price | £13/month | Free |
| Pricing model | subscription | Unknown |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android | Web |
| Founded | 2012 | 2021 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Breathe HR
- Employee Database
- Absence Management
- Document Storage
- HR Reporting
- Performance Management
- Training
- Slack
- Google Workspace
Only in Triple Whale
- First-party attribution
- Real-time dashboard
- Creative analytics
- Sonar AI assistant
- Pixel tracking
- Profit tracking
- Cohort analysis
- Benchmarking
Both cover
- Web support
- Ios support
What people use each for
The jobs each tool is most often brought in to do.
Breathe HR
- Holiday, absence and sickness tracking for a UK small businessnot Triple Whale
- Storing HR documents, contracts and e-signaturesnot Triple Whale
- Performance reviews and onboarding workflows for small teamsnot Triple Whale
Triple Whale
- Marketing analyticsnot Breathe HR
- Attribution trackingnot Breathe HR
- Profit optimizationnot Breathe HR
- Creative testingnot Breathe HR
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Breathe HR
- Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
- Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
- The free trial is 14 days
- Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
- Pricing is quoted in pounds and the product is marketed to UK SMEs
Triple Whale
- Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
- Creative analytics and advanced features sold as add-ons beyond base plan pricing
- GMV-based pricing for larger brands creates unpredictable costs at scale
Pricing, plan by plan
Breathe HR
£13/month- Core$13/month
- Employee Database
- Absence Management
- Documents
- People Management$18/month
- All Core features
- Performance
- Goals
Triple Whale
Free- Founders DashboardFree
- Basic analytics
- Dashboard access
- Starter$179/month
- Multi-touch attribution
- Sonar Send
- Analytics dashboard
- Advanced$259/month
- All Starter features
- Advanced analytics
- Add-ons available
Which should you pick?
Choose Breathe HR if
- You need employee database.
- You work on Web, Ios, Android.
- You also want absence management.
Choose Triple Whale if
- You need first-party attribution.
- You want to start without paying.
- You also want real-time dashboard.
Questions people ask
- Is Breathe HR or Triple Whale better?
- Neither clearly leads. Breathe HR starts at £13/month and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Breathe HR or Triple Whale?
- Triple Whale has a free tier; the other does not. Paid plans start at £13/month for Breathe HR and Free for Triple Whale.
- Does Breathe HR or Triple Whale run on more platforms?
- Breathe HR runs on Web, Ios, Android. Triple Whale runs on Web.
- Can I use Triple Whale for free?
- Yes. Triple Whale has a free tier, so you can try it without paying. Breathe HR starts at £13/month.
- What is Breathe HR best used for?
- Breathe HR is most often used for holiday, absence and sickness tracking for a uk small business, storing hr documents, contracts and e-signatures, performance reviews and onboarding workflows for small teams. Of those, holiday, absence and sickness tracking for a uk small business and storing hr documents, contracts and e-signatures are not what Triple Whale is typically brought in for.
- What can Breathe HR do that Triple Whale cannot?
- Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Both handle Web support, Ios support.
Answered from the vendors’ own pages
Triple Whale: What is Triple Whale's pricing structure?
Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.
SourceTriple Whale: Does Triple Whale integrate with Shopify?
Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.
SourceTriple Whale: What AI features does Triple Whale offer?
Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.
SourceTriple Whale: Is there a free plan?
Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.
SourceRelated pages
More on Triple Whale
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- Triple Whale vs Google Analytics
- Triple Whale vs AB Tasty
- Triple Whale vs Adobe Analytics
- Triple Whale vs Adverity
- Triple Whale vs Convert
- Triple Whale vs Datorama
- Triple Whale vs Fathom Analytics
- Triple Whale vs Funnel.io
- Triple Whale vs Google Optimize
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