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HR & Recruiting · head to head

Breathe HR vs Ruler Analytics

Breathe HR logo

Breathe HR

HR & Recruiting

Simple HR software for SMEs

From
£13/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Breathe HR covers Employee Database, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Breathe HR and Ruler Analytics actually diverge.

Attributes where Breathe HR and Ruler Analytics differ
AttributeBreathe HRRuler Analytics
Starting price£13/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb
CategoryHR & RecruitingMarketing & Analytics

Identical on both: free tier (No), user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Breathe HR

  • Employee Database
  • Absence Management
  • Document Storage
  • HR Reporting
  • Performance Management
  • Training
  • Slack
  • Google Workspace

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Breathe HR

  • Holiday, absence and sickness tracking for a UK small businessnot Ruler Analytics
  • Storing HR documents, contracts and e-signaturesnot Ruler Analytics
  • Performance reviews and onboarding workflows for small teamsnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Breathe HR
  • ROI measurementnot Breathe HR
  • Lead trackingnot Breathe HR
  • Revenue attributionnot Breathe HR

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Breathe HR

  • Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
  • The free trial is 14 days
  • Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
  • Pricing is quoted in pounds and the product is marketed to UK SMEs

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Breathe HR

£13/month
  • Core$13/month
    • Employee Database
    • Absence Management
    • Documents
  • People Management$18/month
    • All Core features
    • Performance
    • Goals

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Breathe HR if

  • You need employee database.
  • You work on Web, Ios, Android.
  • You also want absence management.
Breathe HR review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Breathe HR or Ruler Analytics better?
Neither clearly leads. Breathe HR starts at £13/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Breathe HR or Ruler Analytics?
Breathe HR starts at £13/month and Ruler Analytics at £299/month.
Does Breathe HR or Ruler Analytics run on more platforms?
Breathe HR runs on Web, Ios, Android. Ruler Analytics runs on Web.
What is Breathe HR best used for?
Breathe HR is most often used for holiday, absence and sickness tracking for a uk small business, storing hr documents, contracts and e-signatures, performance reviews and onboarding workflows for small teams. Of those, holiday, absence and sickness tracking for a uk small business and storing hr documents, contracts and e-signatures are not what Ruler Analytics is typically brought in for.
What can Breathe HR do that Ruler Analytics cannot?
Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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