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Software · head to head

AB Tasty vs Breathe HR

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Breathe HR logo

Breathe HR

Software

Simple HR software for SMEs

From
£13/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • They diverge on capability: AB Tasty covers A/B testing, Breathe HR covers Employee Database.

Where they differ

Only the attributes on which AB Tasty and Breathe HR actually diverge.

Attributes where AB Tasty and Breathe HR differ
AttributeAB TastyBreathe HR
Starting price€500/month£13/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Breathe HR

  • Employee Database
  • Absence Management
  • Document Storage
  • HR Reporting
  • Performance Management
  • Training
  • Slack
  • Google Workspace

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Breathe HR
  • Feature flagging and progressive rolloutsnot Breathe HR
  • Personalising content for identified and anonymous visitorsnot Breathe HR
  • Search, recommendations and merchandising for ecommercenot Breathe HR
  • Conversion optimisation experiments across channelsnot Breathe HR

Breathe HR

  • Holiday, absence and sickness tracking for a UK small businessnot AB Tasty
  • Storing HR documents, contracts and e-signaturesnot AB Tasty
  • Performance reviews and onboarding workflows for small teamsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Breathe HR

  • Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
  • The free trial is 14 days
  • Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
  • Pricing is quoted in pounds and the product is marketed to UK SMEs

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Breathe HR

£13/month
  • Core$13/month
    • Employee Database
    • Absence Management
    • Documents
  • People Management$18/month
    • All Core features
    • Performance
    • Goals

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Breathe HR if

  • You need employee database.
  • You work on Web, Ios, Android.
  • You also want absence management.
Breathe HR review

Questions people ask

Is AB Tasty or Breathe HR better?
Neither clearly leads. AB Tasty starts at €500/month and Breathe HR at £13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Breathe HR?
AB Tasty starts at €500/month and Breathe HR at £13/month.
Does AB Tasty or Breathe HR run on more platforms?
AB Tasty runs on Web. Breathe HR runs on Web, Ios, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Breathe HR is typically brought in for.
What can AB Tasty do that Breathe HR cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Both handle Web support.
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