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Software · head to head

Breathe HR vs Northbeam

Breathe HR logo

Breathe HR

Software

Simple HR software for SMEs

From
£13/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Breathe HR covers Employee Database, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Breathe HR and Northbeam actually diverge.

Attributes where Breathe HR and Northbeam differ
AttributeBreathe HRNorthbeam
Starting price£13/month$1500/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, API
Founded20122020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Breathe HR

  • Employee Database
  • Absence Management
  • Document Storage
  • HR Reporting
  • Performance Management
  • Training
  • Slack
  • Google Workspace

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Breathe HR

  • Holiday, absence and sickness tracking for a UK small businessnot Northbeam
  • Storing HR documents, contracts and e-signaturesnot Northbeam
  • Performance reviews and onboarding workflows for small teamsnot Northbeam

Northbeam

  • Marketing attributionnot Breathe HR
  • Media optimizationnot Breathe HR
  • Creative testingnot Breathe HR
  • Budget allocationnot Breathe HR

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Breathe HR

  • Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
  • The free trial is 14 days
  • Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
  • Pricing is quoted in pounds and the product is marketed to UK SMEs

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Breathe HR

£13/month
  • Core$13/month
    • Employee Database
    • Absence Management
    • Documents
  • People Management$18/month
    • All Core features
    • Performance
    • Goals

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Breathe HR if

  • You need employee database.
  • You work on Web, Ios, Android.
  • You also want absence management.
Breathe HR review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Breathe HR or Northbeam better?
Neither clearly leads. Breathe HR starts at £13/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Breathe HR or Northbeam?
Breathe HR starts at £13/month and Northbeam at $1500/month.
Does Breathe HR or Northbeam run on more platforms?
Breathe HR runs on Web, Ios, Android. Northbeam runs on Web, API.
What is Breathe HR best used for?
Breathe HR is most often used for holiday, absence and sickness tracking for a uk small business, storing hr documents, contracts and e-signatures, performance reviews and onboarding workflows for small teams. Of those, holiday, absence and sickness tracking for a uk small business and storing hr documents, contracts and e-signatures are not what Northbeam is typically brought in for.
What can Breathe HR do that Northbeam cannot?
Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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