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Scheduling & Booking · head to head

Boulevard vs Squire

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty & Salon

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: Boulevard covers Intelligent scheduling, Squire covers Online booking.

Where they differ

Only the attributes on which Boulevard and Squire actually diverge.

Attributes where Boulevard and Squire differ
AttributeBoulevardSquire
Starting price$175/month$30/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
CategoryScheduling & BookingBeauty & Salon
Founded20162015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • QuickBooks
  • Xero

Only in Squire

  • Online booking
  • Walk-in queue
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Google
  • Yelp

Both cover

  • Point of sale
  • Business analytics
  • Instagram
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Squire
  • Running point of sale and card payments alongside schedulingnot Squire
  • Automated client messaging, intake forms and marketing campaignsnot Squire

Squire

  • Barbershop managementnot Boulevard
  • Walk-in handlingnot Boulevard
  • Team payrollnot Boulevard
  • Client bookingnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Squire if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want walk-in queue.
Squire review

Questions people ask

Is Boulevard or Squire better?
Neither clearly leads. Boulevard starts at $175/month and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Squire?
Boulevard starts at $175/month and Squire at $30/month.
Does Boulevard or Squire run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Squire runs on Web, Ios, Android.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Squire is typically brought in for.
What can Boulevard do that Squire cannot?
Boulevard covers Intelligent scheduling, Client profiles, Inventory management, Staff management. Squire covers Online booking, Walk-in queue, Team management, Instant payouts. Both handle Point of sale, Business analytics, Instagram, PCI DSS.

Answered from the vendors’ own pages

Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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