Softwr

Travel · head to head

Boostly vs Properly

Boostly logo

Boostly

Travel

Done-for-you direct booking websites and marketing coaching for short-term rental hosts

From
On request
Rated
-
Full reviewWebsite
Properly logo

Properly

Field Service

Photo-verified turnover checklists and cleaner coordination for short-term rentals

From
$12.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boostly the dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.; Properly properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • They diverge on capability: Boostly covers Custom WordPress site, Properly covers Photo-verified checklists.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Boostly and Properly actually diverge.

Attributes where Boostly and Properly differ
AttributeBoostlyProperly
Starting priceOn request$12.99/month
Pricing modelquotePer property per month
PlatformsWebWeb, iOS, Android
CategoryTravelField Service

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boostly

  • Custom WordPress site
  • PMS booking widget
  • Direct card payments
  • Marketing curriculum
  • Host community
  • Email capture and nurture
  • SEO groundwork
  • Podcast and content library

Only in Properly

  • Photo-verified checklists
  • Automatic scheduling
  • Offline mode
  • Multi-language support
  • Cleaner marketplace
  • Real-time inspection
  • Damage documentation
  • Problem reporting

What people use each for

The jobs each tool is most often brought in to do.

Boostly

  • A manager with twenty holiday lets who wants to cut OTA commission on repeat guestsnot Properly
  • An owner with a strong local brand in a destination where Airbnb visibility is expensivenot Properly
  • A host who already runs Hostaway and needs a marketing front end rather than another PMSnot Properly
  • An operator building an email list of past guests to drive off-season occupancynot Properly

Properly

  • A manager with forty units using contract cleaners who cannot personally inspect turnoversnot Boostly
  • An owner in a different country from the property who needs evidence a clean actually happenednot Boostly
  • A portfolio pursuing damage claims that require dated before and after photographsnot Boostly
  • An operation onboarding new cleaning crews quickly with visual instructions rather than written onesnot Boostly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boostly

  • The dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
  • It is a website and a marketing programme, not a property management system; you still need and still pay for a PMS underneath it.
  • Results depend entirely on your own effort producing content and email, and a site with no traffic strategy produces no direct bookings regardless of how well it is built.
  • The build is WordPress, which means plugin updates, hosting decisions and the security exposure that comes with the platform, all of which land on you or on a paid maintenance arrangement.
  • Coaching and community are a large share of what you pay for, which is poor value for an operator who already has marketing capability and only wants the booking site.

Properly

  • Properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • The photo requirement adds time to every clean, and cleaners paid per turnover often resist it, which becomes a negotiation about rates rather than a software rollout.
  • Real-time inspection is billed at five dollars per inspection rather than included, so using it on every changeover materially changes the per-property cost.
  • The managed services tiers are priced an order of magnitude above the software, and operators sometimes discover the pitch is really about those rather than the app.
  • The cleaner marketplace has depth only in established North American destinations, and in thinner markets a missed turnover still means calling round yourself.

Pricing, plan by plan

Boostly

On request
  • Boostly direct booking website$undefined/year
    • One-off build and setup fee quoted per customer, commonly in the low thousands
    • Ongoing platform and support subscription billed monthly or annually
    • Marketing programme and community access included

Properly

$12.99/month
  • Platform$12.99/month
    • Per property per month, tiered down toward 5 USD at volume
    • Photo checklists and automatic scheduling
    • Cleaner marketplace access
  • Real-Time Inspection$undefined/month
    • Charged at 5 USD per inspection, not per month
    • Remote human review of a completed turnover
    • Used selectively rather than on every clean
  • Cohost Pro$119/month
    • Per active property per month
    • Managed cohosting service rather than software alone
    • Includes guest and operational coverage
  • Guest Support Plus$149/month
    • Per listing per month
    • Outsourced guest communication
    • Sold alongside the platform

Which should you pick?

Choose Boostly if

  • You need custom wordpress site.
  • You also want pms booking widget.
Boostly review

Choose Properly if

  • You need photo-verified checklists.
  • You work on Web, iOS, Android.
  • You also want automatic scheduling.
Properly review

Questions people ask

Is Boostly or Properly better?
Neither clearly leads. Boostly starts at On request and Properly at $12.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boostly or Properly?
Boostly starts at On request and Properly at $12.99/month.
Does Boostly or Properly run on more platforms?
Boostly runs on Web. Properly runs on Web, iOS, Android.
What is Boostly best used for?
Boostly is most often used for a manager with twenty holiday lets who wants to cut ota commission on repeat guests, an owner with a strong local brand in a destination where airbnb visibility is expensive, a host who already runs hostaway and needs a marketing front end rather than another pms, an operator building an email list of past guests to drive off-season occupancy. Of those, a manager with twenty holiday lets who wants to cut ota commission on repeat guests and an owner with a strong local brand in a destination where airbnb visibility is expensive are not what Properly is typically brought in for.
What can Boostly do that Properly cannot?
Boostly covers Custom WordPress site, PMS booking widget, Direct card payments, Marketing curriculum. Properly covers Photo-verified checklists, Automatic scheduling, Offline mode, Multi-language support.

Answered from the vendors’ own pages

Boostly: Is Boostly a property management system?

No. It builds direct booking websites and teaches marketing. Your PMS stays where it is and Boostly plugs into it.

Properly: What does Properly actually cost per property?

The platform starts at 12.99 US dollars per property per month, falling toward 5 dollars at higher volumes. Remote inspections cost 5 dollars each on top.

Boostly: What does it actually cost?

Pricing is not published. The structure is a substantial one-off build fee, commonly quoted in the low thousands of US dollars, plus a smaller ongoing subscription.

Properly: Does it replace my property management system?

No. It connects to one and covers turnovers only. Distribution, guest messaging and accounting stay elsewhere.

Boostly: Do I own the website?

It is built on WordPress, so unlike a closed platform site you retain something transferable, though moving it off Boostly means taking on hosting and maintenance yourself.

Properly: Will cleaners actually use it?

They will if you require it, but the mandatory photo steps lengthen each clean and often need to be reflected in what you pay per turnover.

Boostly: Will it replace Airbnb bookings?

Only to the extent you drive traffic to it. The site converts demand you generate; it does not create demand on its own.

Properly: Does it help with damage claims?

Yes. Timestamped before and after photographs from the checklist are the main evidence operators use when claiming against a guest.

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