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Insurance · head to head

Bold Penguin vs Ladder

Bold Penguin logo

Bold Penguin

Insurance

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite
Ladder logo

Ladder

Insurance

Accessible life insurance for everyone

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance; Ladder sample illustration shows a 30-year-old healthy male paying about 28 USD per month for a 10-year term, with rates varying by individual qualification and no medical exam only available up to 3 million USD coverage
  • They diverge on capability: Bold Penguin covers Multi-carrier quoting, Ladder covers No medical exam required.

Where they differ

Only the attributes on which Bold Penguin and Ladder actually diverge.

Attributes where Bold Penguin and Ladder differ
AttributeBold PenguinLadder
Pricing modeltransactionfreemium
Founded20192016

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Penguin

  • Multi-carrier quoting
  • Online binding
  • Customer portal
  • Commission tracking
  • Mobile app
  • API access
  • Reporting
  • Multiple carriers

Only in Ladder

  • No medical exam required
  • Fast underwriting
  • Flexible terms
  • Online application
  • Digital policy delivery
  • Policy management
  • Beneficiary tracking
  • Payment processing

Both cover

  • Instant quotes
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot Ladder
  • Automating submission to bind through the Terminal platformnot Ladder
  • Handling complex middle market submissions with SubmissionLinknot Ladder
  • Policy checking with ClauseLinknot Ladder

Ladder

  • Life insurance shoppingnot Bold Penguin
  • Quick policy purchasenot Bold Penguin
  • Transparent quotesnot Bold Penguin
  • Digital policy administrationnot Bold Penguin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Penguin

  • Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
  • Pricing is not published

Ladder

  • Sample illustration shows a 30-year-old healthy male paying about 28 USD per month for a 10-year term, with rates varying by individual qualification and no medical exam only available up to 3 million USD coverage

Pricing, plan by plan

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

Ladder

Free
  • Get QuoteFree
    • Instant term life quotes
    • No medical exam
    • Flexible coverage amounts
  • Term Life Policy$undefined/month
    • 10, 20, or 30-year terms
    • Transparent pricing
    • Fast underwriting

Which should you pick?

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want online binding.
Bold Penguin review

Choose Ladder if

  • You need no medical exam required.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want fast underwriting.
Ladder review

Questions people ask

Is Bold Penguin or Ladder better?
Neither clearly leads. Bold Penguin starts at Free and Ladder at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Penguin or Ladder?
Bold Penguin starts at Free and Ladder at Free.
Does Bold Penguin or Ladder run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bold Penguin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bold Penguin best used for?
Bold Penguin is most often used for routing and triaging commercial insurance submissions, automating submission to bind through the terminal platform, handling complex middle market submissions with submissionlink, policy checking with clauselink. Of those, routing and triaging commercial insurance submissions and automating submission to bind through the terminal platform are not what Ladder is typically brought in for.
What can Bold Penguin do that Ladder cannot?
Bold Penguin covers Multi-carrier quoting, Online binding, Customer portal, Commission tracking. Ladder covers No medical exam required, Fast underwriting, Flexible terms, Online application. Both handle Instant quotes, Data encryption, Cloud deployment, Web support.
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Related pages

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