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Software · head to head

Billo vs ReferralCandy

Billo logo

Billo

Software

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; ReferralCandy limited transparency on pricing tiers without account registration
  • They diverge on capability: Billo covers UGC video creation, ReferralCandy covers Automated referral tracking.

Where they differ

Only the attributes on which Billo and ReferralCandy actually diverge.

Attributes where Billo and ReferralCandy differ
AttributeBilloReferralCandy
Starting price$59/one-timeFree
Pricing modelusage-basedUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Shopify
Founded20202009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • WooCommerce
  • BigCommerce
  • Magento

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot ReferralCandy
  • Unboxing videosnot ReferralCandy
  • Product demosnot ReferralCandy
  • Testimonialsnot ReferralCandy
  • Social contentnot ReferralCandy

ReferralCandy

  • affiliate marketing managementnot Billo
  • Workflow automationnot Billo
  • Reportingnot Billo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Questions people ask

Is Billo or ReferralCandy better?
Neither clearly leads. Billo starts at $59/one-time and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or ReferralCandy?
ReferralCandy has a free tier; the other does not. Paid plans start at $59/one-time for Billo and Free for ReferralCandy.
Does Billo or ReferralCandy run on more platforms?
Billo runs on Web, Ios, Android. ReferralCandy runs on Web, Shopify.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Billo starts at $59/one-time.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what ReferralCandy is typically brought in for.
What can Billo do that ReferralCandy cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Both handle Shopify, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

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