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E-Commerce · head to head

commercetools vs Wix eCommerce

commercetools logo

commercetools

E-Commerce

The Digital Commerce AI Company

From
On request
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wix eCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: commercetools no published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which commercetools and Wix eCommerce actually diverge.

Attributes where commercetools and Wix eCommerce differ
AttributecommercetoolsWix eCommerce
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2006

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in commercetools

Nothing recorded that Wix eCommerce does not also cover.

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

commercetools

  • Composable commerce platforms for enterprise retailersnot Wix eCommerce
  • B2C and B2B commerce API infrastructurenot Wix eCommerce
  • Multi-region commerce operationsnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot commercetools
  • A studio or service business selling a handful of products alongside a content-led sitenot commercetools
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot commercetools
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot commercetools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

commercetools

  • No published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales
  • Order-based pricing opacity: described as 'transparent' but actual fee structure per order is undisclosed
  • Free trial time-gate: 60-day trial does not reveal production pricing for ongoing operations
  • Marketplace distribution unclear: availability on Google Cloud and AWS Marketplaces implies pricing varies by channel without transparency

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

commercetools

On request

No published plan breakdown. See the commercetools review.

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose commercetools if

Nothing in the data separates commercetools from Wix eCommerce on the points above - pick on price and on how each one feels to use.

commercetools review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is commercetools or Wix eCommerce better?
Neither clearly leads. commercetools starts at On request and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, commercetools or Wix eCommerce?
Wix eCommerce has a free tier; the other does not. Paid plans start at On request for commercetools and Free for Wix eCommerce.
Does commercetools or Wix eCommerce run on more platforms?
commercetools runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use Wix eCommerce for free?
Yes. Wix eCommerce has a free tier, so you can try it without paying. commercetools starts at On request.
What is commercetools best used for?
commercetools is most often used for composable commerce platforms for enterprise retailers, b2c and b2b commerce api infrastructure, multi-region commerce operations. Of those, composable commerce platforms for enterprise retailers and b2c and b2b commerce api infrastructure are not what Wix eCommerce is typically brought in for.
What can commercetools do that Wix eCommerce cannot?
Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

commercetools: Does commercetools publish pricing online?

No. Pricing is not published on their website. Customers must contact sales, start a free 60-day trial, or purchase through Google Cloud or AWS Marketplaces to discuss pricing.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

commercetools: What is the pricing model for commercetools?

commercetools uses order-based pricing (not Gross Merchandise Value dependent) described as 'transparent and growth-friendly' with 'no hidden fees or penalties for scaling,' but exact per-order costs are disclosed only through sales consultation.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

commercetools: Does commercetools offer a free trial?

Yes. A 60-day free trial includes full access to production-ready infrastructure, APIs, tools, and preloaded sample B2C/B2B data, with the option to move MVP to production without setup costs.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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