Softwr

Affiliate Marketing · head to head

GrowSurf vs Humu

GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Free plan
Yes
Full reviewWebsite
Humu logo

Humu

Employee Engagement

AI-powered employee coaching platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: GrowSurf startup tier limited to 1 referral program; Humu humu was sold in two named editions, Business and Enterprise, with no published figures for either (Internet Archive capture, 16 December 2021)
  • They diverge on capability: GrowSurf covers Referral tracking, Humu covers AI behavioral coaching.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GrowSurf and Humu actually diverge.

Attributes where GrowSurf and Humu differ
AttributeGrowSurfHumu
Starting priceFreeOn request
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), founded (2017).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Only in Humu

  • AI behavioral coaching
  • Manager insights
  • Progress tracking
  • Mobile app
  • Analytics dashboard
  • Team health metrics
  • Action recommendations
  • Engagement tracking

What people use each for

The jobs each tool is most often brought in to do.

GrowSurf

  • Launching customer referral programs without engineering overheadnot Humu
  • White-label referral systems matching brand appearancenot Humu
  • AI-powered reward suggestions and promotional copy generationnot Humu
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Humu

Humu

No use cases recorded yet. See the Humu review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Humu

  • Humu was sold in two named editions, Business and Enterprise, with no published figures for either (Internet Archive capture, 16 December 2021)

Pricing, plan by plan

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Humu

On request
  • Humu Coaching$undefined/month
    • AI coaching
    • Behavioral insights
    • Progress tracking

Which should you pick?

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Choose Humu if

  • You need ai behavioral coaching.
  • You also want manager insights.
Humu review

Questions people ask

Is GrowSurf or Humu better?
Neither clearly leads. GrowSurf starts at Free and Humu at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GrowSurf or Humu?
GrowSurf has a free tier; the other does not. Paid plans start at Free for GrowSurf and On request for Humu.
Does GrowSurf or Humu run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Humu starts at On request.
What is GrowSurf best used for?
GrowSurf is most often used for launching customer referral programs without engineering overhead, white-label referral systems matching brand appearance, ai-powered reward suggestions and promotional copy generation, integrations with zapier, stripe, hubspot, slack, paypal, salesforce. Of those, launching customer referral programs without engineering overhead and white-label referral systems matching brand appearance are not what Humu is typically brought in for.
What can GrowSurf do that Humu cannot?
GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Humu covers AI behavioral coaching, Manager insights, Progress tracking, Mobile app.

Answered from the vendors’ own pages

GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
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