Software · head to head
Awin vs Customerly

Customerly
Software
Customer service suite with live chat and automation
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Awin pricing not published, available by quote only; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- They diverge on capability: Awin covers Global publisher network, Customerly covers Live chat.
Where they differ
Only the attributes on which Awin and Customerly actually diverge.
| Attribute | Awin | Customerly |
|---|---|---|
| Pricing model | quote | subscription |
| Platforms | Web, Mobile | Web, Ios, Android |
| Founded | 2000 | 2015 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Awin
- Global publisher network
- Cross-device tracking
- Payment processing
- Compliance tools
- Publisher recruitment
- Magento
- WooCommerce
- BigCommerce
Only in Customerly
- Live chat
- Email marketing
- Customer surveys
- Help center
- Automation
- Video chat
- Slack
- WordPress
Both cover
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Awin
- Affiliate network for content creators and publishersnot Customerly
Customerly
- Customer supportnot Awin
- Lead generationnot Awin
- Email marketingnot Awin
- Customer feedbacknot Awin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Awin
- Pricing not published, available by quote only
- Commission structure and payment thresholds not disclosed
Customerly
- Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- Limited to 11-50 employees according to company size metrics
Pricing, plan by plan
Awin
FreeNo published plan breakdown. See the Awin review.
Customerly
Free- FreeFree
- 2 teammates
- Live chat
- Basic surveys
- Essential$9/month
- Unlimited chat
- Help center
- Automation
- Startup$29/month
- Video chat
- Funnels
- Priority support
- Pro$79/month
- White label
- Advanced analytics
- API access
Which should you pick?
Choose Awin if
- You need global publisher network.
- You want to start without paying.
- You work on Web, Mobile.
- You also want cross-device tracking.
Choose Customerly if
- You need live chat.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Awin or Customerly better?
- Neither clearly leads. Awin starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Awin or Customerly?
- Awin starts at Free and Customerly at Free.
- Does Awin or Customerly run on more platforms?
- Awin runs on Web, Mobile. Customerly runs on Web, Ios, Android.
- Can I use Awin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Awin best used for?
- Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what Customerly is typically brought in for.
- What can Awin do that Customerly cannot?
- Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Shopify, Web support.
Answered from the vendors’ own pages
Customerly: Where is Customerly's data stored?
All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.
SourceCustomerly: What messaging channels does Customerly support?
Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.
SourceCustomerly: How much of customer support can Customerly automate?
Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.
SourceRelated pages
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