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Developer Tools · head to head

Avo vs Entrust Identity as a Service

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Entrust Identity as a Service logo

Entrust Identity as a Service

Cybersecurity

Workforce and customer authentication from a certificate authority

From
$2/month
Free plan
No
Full reviewWebsite

The short version

  • Only Avo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Entrust Identity as a Service the application integration catalogue is smaller than that of the dedicated identity vendors, so uncommon SaaS applications more often need custom SAML configuration rather than a template.
  • They diverge on capability: Avo covers Tracking plan, Entrust Identity as a Service covers Multi-factor authentication.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Avo and Entrust Identity as a Service actually diverge.

Attributes where Avo and Entrust Identity as a Service differ
AttributeAvoEntrust Identity as a Service
Starting priceFree$2/month
Pricing modelPer editor seat per monthPer user per month
Free tierYesNo
PlatformsWeb, iOS, Android, Web SDK, APIWeb, iOS, Android, Windows, Linux
CategoryDeveloper ToolsCybersecurity

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Entrust Identity as a Service

  • Multi-factor authentication
  • Single sign-on
  • Adaptive authentication
  • Passwordless login
  • Credential lifecycle
  • Derived PIV credentials
  • Directory integration

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Entrust Identity as a Service
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Entrust Identity as a Service
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Entrust Identity as a Service
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Entrust Identity as a Service

Entrust Identity as a Service

  • A government agency needing derived mobile credentials from an existing PIV smart card estatenot Avo
  • A bank that must support hardware tokens for corporate treasury users alongside push authentication for staffnot Avo
  • An organisation already buying Entrust certificates that wants credential issuance and authentication from one vendornot Avo
  • A defence supplier required to use certificate-based authentication that mainstream cloud identity products handle poorlynot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Entrust Identity as a Service

  • The application integration catalogue is smaller than that of the dedicated identity vendors, so uncommon SaaS applications more often need custom SAML configuration rather than a template.
  • Developer experience for customer identity use cases is behind the specialists, and teams building consumer signup flows will find the APIs and documentation less complete.
  • Advanced capabilities including adaptive authentication and credential management sit above the published entry price, so the two dollar figure rarely reflects what a regulated buyer actually spends.
  • There are two overlapping products, Identity as a Service and Identity Enterprise, and choosing wrongly at the start means a migration later rather than a licence change.
  • Identity governance, access certification and privileged access are not covered, so an organisation with audit-driven access review requirements needs a second vendor alongside it.

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Entrust Identity as a Service

$2/month
  • Workforce Standard$2/month
    • Multi-factor authentication
    • Single sign-on
    • Directory integration
  • Higher tiers$undefined/month
    • Adaptive risk-based authentication
    • Certificate and smart card credential management
    • Derived PIV credentials

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Entrust Identity as a Service if

  • You need multi-factor authentication.
  • You work on Web, iOS, Android, Windows, Linux.
  • You also want single sign-on.
Entrust Identity as a Service review

Questions people ask

Is Avo or Entrust Identity as a Service better?
Neither clearly leads. Avo starts at Free and Entrust Identity as a Service at $2/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Entrust Identity as a Service?
Avo has a free tier; the other does not. Paid plans start at Free for Avo and $2/month for Entrust Identity as a Service.
Does Avo or Entrust Identity as a Service run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Entrust Identity as a Service runs on Web, iOS, Android, Windows, Linux.
Can I use Avo for free?
Yes. Avo has a free tier, so you can try it without paying. Entrust Identity as a Service starts at $2/month.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Entrust Identity as a Service is typically brought in for.
What can Avo do that Entrust Identity as a Service cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Entrust Identity as a Service covers Multi-factor authentication, Single sign-on, Adaptive authentication, Passwordless login.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Entrust Identity as a Service: Is MFA included or extra?

Multi-factor authentication is included in the workforce bundles rather than sold separately, which is not true of every competitor. Adaptive risk-based authentication sits in higher tiers.

Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Entrust Identity as a Service: Does it do identity governance?

No. Access certification, role mining and joiner-mover-leaver governance require a separate product such as SailPoint or Saviynt.

Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Entrust Identity as a Service: Why choose this over Okta or Entra ID?

Almost always because of PKI, smart cards or derived credentials. Without that requirement the mainstream platforms are the stronger general purpose choice.

Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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