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Cybersecurity · head to head

Avast One vs Plausible

Avast One logo

Avast One

Cybersecurity

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Only Avast One has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; Plausible there is no free tier, only a 30 day trial
  • They diverge on capability: Avast One covers Antivirus, Plausible covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Avast One and Plausible actually diverge.

Attributes where Avast One and Plausible differ
AttributeAvast OnePlausible
Starting priceFree$9/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWindows, macOS, iOS, AndroidWeb
CategoryCybersecurityMarketing
Founded19882018

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • 20+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot Plausible
  • Internet Securitynot Plausible
  • Privacy Toolsnot Plausible

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Avast One
  • A Google Analytics replacement that needs no consent bannernot Avast One
  • Self-hosted analytics on your own infrastructurenot Avast One
  • EU-hosted measurement for data residency requirementsnot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Questions people ask

Is Avast One or Plausible better?
Neither clearly leads. Avast One starts at Free and Plausible at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or Plausible?
Avast One has a free tier; the other does not. Paid plans start at Free for Avast One and $9/month for Plausible.
Does Avast One or Plausible run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. Plausible runs on Web.
Can I use Avast One for free?
Yes. Avast One has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what Plausible is typically brought in for.
What can Avast One do that Plausible cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
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