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Technology · head to head

Attio vs GitLab

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
GitLab logo

GitLab

Technology

The One DevOps Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; GitLab baseline requires 8 vCPU and 16 GB RAM for single-node installations; resource-intensive
  • They diverge on capability: Attio covers Custom data model, GitLab covers Git repository management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and GitLab actually diverge.

Attributes where Attio and GitLab differ
AttributeAttioGitLab
Pricing modelfreemiumopen-source
PlatformsWeb, Ios, Android, ApiLinux, Kubernetes, Docker, Cloud (AWS, GCP, Azure)
Founded20212011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in GitLab

  • Git repository management
  • CI/CD pipelines
  • Issue tracking
  • Code review
  • Wiki
  • Container registry
  • Security scanning
  • Monitoring

Both cover

  • Slack
  • 2FA

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot GitLab
  • Customer managementnot GitLab
  • Deal trackingnot GitLab
  • Investor relationsnot GitLab
  • Partnership managementnot GitLab

GitLab

  • Git repository management and version controlnot Attio
  • CI/CD pipeline automationnot Attio
  • DevOps and release managementnot Attio
  • Security and compliance workflowsnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

GitLab

  • Baseline requires 8 vCPU and 16 GB RAM for single-node installations; resource-intensive
  • PostgreSQL is mandatory; no support for alternative databases
  • Redis or Valkey cache required; adds infrastructure complexity
  • High-availability deployments require inter-node latency below 5 ms; difficult to achieve across geographically distributed sites
  • Requires self-hosting and maintenance; GitLab.com SaaS only available to GitLab team members for administration

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

GitLab

Free

No published plan breakdown. See the GitLab review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose GitLab if

  • You need git repository management.
  • You want to start without paying.
  • You work on Linux, Kubernetes, Docker, Cloud (AWS, GCP, Azure).
  • You also want ci/cd pipelines.
GitLab review

Questions people ask

Is Attio or GitLab better?
Neither clearly leads. Attio starts at Free and GitLab at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or GitLab?
Attio starts at Free and GitLab at Free.
Does Attio or GitLab run on more platforms?
Attio runs on Web, Ios, Android, Api. GitLab runs on Linux, Kubernetes, Docker, Cloud (AWS, GCP, Azure).
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what GitLab is typically brought in for.
What can Attio do that GitLab cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. GitLab covers Git repository management, CI/CD pipelines, Issue tracking, Code review. Both handle Slack, 2FA.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
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