Technology · head to head
Attio vs Postgres

Attio
Technology
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
The short version
- Only Postgres has a free tier, so it costs nothing to try first.
- Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Postgres each major version is supported for only 5 years after its initial release, after which it is end-of-life
- They diverge on capability: Attio covers Custom data model, Postgres covers ACID compliance.
Where they differ
Only the attributes on which Attio and Postgres actually diverge.
Identical on both: user rating (Not yet rated), category (Technology).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Real-time collaboration
- Templates
Only in Postgres
- ACID compliance
- Complex queries
- Foreign keys
- Triggers
- Views
- Stored procedures
- JSON/JSONB support
- Full-text search
What people use each for
The jobs each tool is most often brought in to do.
Attio
- Sales pipelinenot Postgres
- Customer managementnot Postgres
- Deal trackingnot Postgres
- Investor relationsnot Postgres
- Partnership managementnot Postgres
Postgres
- Running a general purpose relational database for applicationsnot Attio
- Self-hosting an open source SQL database with no licence feenot Attio
- Workloads needing extensions, JSON and full text search in one enginenot Attio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
Postgres
- Each major version is supported for only 5 years after its initial release, after which it is end-of-life
- Major version upgrades break on-disk compatibility and require a full dump and reload or the pg_upgrade tool
- New major versions ship about once a year, so staying supported means a disruptive upgrade cycle
- Minor releases contain only frequently-encountered bug fixes, low-risk fixes, security issues and data corruption fixes, so feature gaps are not addressed within a major version
- There is no vendor SLA; commercial support must be bought separately from third party professional services listed by the project
Pricing, plan by plan
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
Postgres
Free- Community EditionFree
- Full database features
- No limitations
- Community support
Which should you pick?
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Choose Postgres if
- You need acid compliance.
- You want to start without paying.
- You work on Linux, Windows, Macos, Docker.
- You also want complex queries.
Questions people ask
- Is Attio or Postgres better?
- Neither clearly leads. Attio starts at $29/month and Postgres at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attio or Postgres?
- Postgres has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Postgres.
- Does Attio or Postgres run on more platforms?
- Attio runs on Web, Ios, Android, Api. Postgres runs on Linux, Windows, Macos, Docker.
- Can I use Postgres for free?
- Yes. Postgres has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Attio best used for?
- Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Postgres is typically brought in for.
- What can Attio do that Postgres cannot?
- Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Postgres covers ACID compliance, Complex queries, Foreign keys, Triggers.
