Softwr

Technology · head to head

Attio vs Hookdeck

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • They diverge on capability: Attio covers Custom data model, Hookdeck covers Ingest and persist.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attio and Hookdeck actually diverge.

Attributes where Attio and Hookdeck differ
AttributeAttioHookdeck
Pricing modelfreemiumPer month by delivered event count
PlatformsWeb, Ios, Android, ApiWeb, Linux, macOS, Windows
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Hookdeck
  • Customer managementnot Hookdeck
  • Deal trackingnot Hookdeck
  • Investor relationsnot Hookdeck
  • Partnership managementnot Hookdeck

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Attio
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Attio
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Attio
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Questions people ask

Is Attio or Hookdeck better?
Neither clearly leads. Attio starts at Free and Hookdeck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Hookdeck?
Attio starts at Free and Hookdeck at Free.
Does Attio or Hookdeck run on more platforms?
Attio runs on Web, Ios, Android, Api. Hookdeck runs on Web, Linux, macOS, Windows.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Hookdeck is typically brought in for.
What can Attio do that Hookdeck cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

Share

Related pages

More on Attio

More on Hookdeck

Keep looking

Other head to heads