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Technology · head to head

Attio vs Zeta

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Zeta logo

Zeta

Technology

Cloud native credit card processing and core banking from Bhavin Turakhia's Zeta

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Zeta it competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • They diverge on capability: Attio covers Custom data model, Zeta covers Tachyon card processing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Attio and Zeta actually diverge.

Attributes where Attio and Zeta differ
AttributeAttioZeta
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, API, Cloud, iOS, Android
Founded2021Unknown

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Zeta

  • Tachyon card processing
  • Real time authorisation
  • Rewards and offers engine
  • Core banking modules
  • Programme configuration
  • Mobile and web SDKs
  • Fraud and controls
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Zeta
  • Customer managementnot Zeta
  • Deal trackingnot Zeta
  • Investor relationsnot Zeta
  • Partnership managementnot Zeta

Zeta

  • A United States bank whose card platform makes launching a new rewards product a multi quarter vendor projectnot Attio
  • An issuer that wants authorisation level controls and real time data rather than end of day filesnot Attio
  • A large fintech launching a credit card programme at scale with custom product logicnot Attio
  • A bank consolidating card and deposit processing onto one modern platformnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Zeta

  • It competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • Contracts are enterprise scale and quoted with volume minimums, which puts it out of reach of small issuers who would otherwise benefit most from modern tooling.
  • A card portfolio migration runs twelve to twenty four months at minimum, during which the issuer runs two platforms and pays for both.
  • Zeta is a processor rather than a licence holder, so network membership, BIN sponsorship and regulatory obligations remain entirely with the issuer.
  • Public references for large live United States production volumes are fewer than the announcements imply, so diligence should insist on active account counts and uptime history rather than partnership press releases.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Zeta

On request
  • Tachyon platform$undefined/year
    • Quoted per institution, commonly on active accounts or transaction volume
    • Implementation for a card portfolio migration measured in quarters to years
    • Minimum volume commitments typical on enterprise contracts

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Zeta if

  • You need tachyon card processing.
  • You work on Web, API, Cloud, iOS, Android.
  • You also want real time authorisation.
Zeta review

Questions people ask

Is Attio or Zeta better?
Neither clearly leads. Attio starts at Free and Zeta at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Zeta?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and On request for Zeta.
Does Attio or Zeta run on more platforms?
Attio runs on Web, Ios, Android, Api. Zeta runs on Web, API, Cloud, iOS, Android.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Zeta starts at On request.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Zeta is typically brought in for.
What can Attio do that Zeta cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Zeta covers Tachyon card processing, Real time authorisation, Rewards and offers engine, Core banking modules.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Zeta: Which Zeta is this?

The banking technology company founded by Bhavin Turakhia, which builds the Tachyon card processing and core banking platform. Not any similarly named payroll or accounting product.

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Zeta: What is its strongest use case?

United States credit card issuing and processing, where legacy platforms make product changes slow and expensive.

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Zeta: Does Zeta provide the BIN or licence?

No. It processes. Network membership, BIN sponsorship and regulatory obligations stay with the issuer.

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