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Developer Tools · head to head

Hookdeck vs Zeta

Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Zeta logo

Zeta

Technology

Cloud native credit card processing and core banking from Bhavin Turakhia's Zeta

From
On request
Free plan
No

The short version

  • Only Hookdeck has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.; Zeta it competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • They diverge on capability: Hookdeck covers Ingest and persist, Zeta covers Tachyon card processing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Hookdeck and Zeta actually diverge.

Attributes where Hookdeck and Zeta differ
AttributeHookdeckZeta
Starting priceFreeOn request
Pricing modelPer month by delivered event countquote
Free tierYesNo
PlatformsWeb, Linux, macOS, WindowsWeb, API, Cloud, iOS, Android
CategoryDeveloper ToolsTechnology

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

Only in Zeta

  • Tachyon card processing
  • Real time authorisation
  • Rewards and offers engine
  • Core banking modules
  • Programme configuration
  • Mobile and web SDKs
  • Fraud and controls
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Zeta
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Zeta
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Zeta
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Zeta

Zeta

  • A United States bank whose card platform makes launching a new rewards product a multi quarter vendor projectnot Hookdeck
  • An issuer that wants authorisation level controls and real time data rather than end of day filesnot Hookdeck
  • A large fintech launching a credit card programme at scale with custom product logicnot Hookdeck
  • A bank consolidating card and deposit processing onto one modern platformnot Hookdeck

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Zeta

  • It competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • Contracts are enterprise scale and quoted with volume minimums, which puts it out of reach of small issuers who would otherwise benefit most from modern tooling.
  • A card portfolio migration runs twelve to twenty four months at minimum, during which the issuer runs two platforms and pays for both.
  • Zeta is a processor rather than a licence holder, so network membership, BIN sponsorship and regulatory obligations remain entirely with the issuer.
  • Public references for large live United States production volumes are fewer than the announcements imply, so diligence should insist on active account counts and uptime history rather than partnership press releases.

Pricing, plan by plan

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Zeta

On request
  • Tachyon platform$undefined/year
    • Quoted per institution, commonly on active accounts or transaction volume
    • Implementation for a card portfolio migration measured in quarters to years
    • Minimum volume commitments typical on enterprise contracts

Which should you pick?

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.

Choose Zeta if

  • You need tachyon card processing.
  • You work on Web, API, Cloud, iOS, Android.
  • You also want real time authorisation.

Questions people ask

Is Hookdeck or Zeta better?
Neither clearly leads. Hookdeck starts at Free and Zeta at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hookdeck or Zeta?
Hookdeck has a free tier; the other does not. Paid plans start at Free for Hookdeck and On request for Zeta.
Does Hookdeck or Zeta run on more platforms?
Hookdeck runs on Web, Linux, macOS, Windows. Zeta runs on Web, API, Cloud, iOS, Android.
Can I use Hookdeck for free?
Yes. Hookdeck has a free tier, so you can try it without paying. Zeta starts at On request.
What is Hookdeck best used for?
Hookdeck is most often used for a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled, fanning one provider webhook out to several internal services without each subscribing separately, debugging a partner integration by replaying the exact failing payload after shipping a fix, receiving production-shaped webhooks on a developer laptop without running a public tunnel. Of those, a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled and fanning one provider webhook out to several internal services without each subscribing separately are not what Zeta is typically brought in for.
What can Hookdeck do that Zeta cannot?
Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations. Zeta covers Tachyon card processing, Real time authorisation, Rewards and offers engine, Core banking modules.

Answered from the vendors’ own pages

Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Zeta: Which Zeta is this?

The banking technology company founded by Bhavin Turakhia, which builds the Tachyon card processing and core banking platform. Not any similarly named payroll or accounting product.

Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Zeta: What is its strongest use case?

United States credit card issuing and processing, where legacy platforms make product changes slow and expensive.

Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Zeta: Does Zeta provide the BIN or licence?

No. It processes. Network membership, BIN sponsorship and regulatory obligations stay with the issuer.

Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

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