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Technology · head to head

Asana vs Hookdeck

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Free plan
Yes
Full reviewWebsite
Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • They diverge on capability: Asana covers Multiple project views, Hookdeck covers Ingest and persist.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Asana and Hookdeck actually diverge.

Attributes where Asana and Hookdeck differ
AttributeAsanaHookdeck
Pricing modelUnknownPer month by delivered event count
PlatformsWeb, iOS, AndroidWeb, Linux, macOS, Windows
CategoryTechnologyDeveloper Tools
Founded2008Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Hookdeck
  • Campaign managementnot Hookdeck
  • Product launchesnot Hookdeck
  • Event planningnot Hookdeck
  • Agile & Scrum managementnot Hookdeck

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Asana
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Asana
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Asana
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Questions people ask

Is Asana or Hookdeck better?
Neither clearly leads. Asana starts at Free and Hookdeck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Hookdeck?
Asana starts at Free and Hookdeck at Free.
Does Asana or Hookdeck run on more platforms?
Asana runs on Web, iOS, Android. Hookdeck runs on Web, Linux, macOS, Windows.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Hookdeck is typically brought in for.
What can Asana do that Hookdeck cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

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