Softwr

Software · head to head

Asana vs HubSpot CRM

Asana logo

Asana

Software

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier
  • They diverge on capability: Asana covers Multiple project views, HubSpot CRM covers Contact management.

Where they differ

Only the attributes on which Asana and HubSpot CRM actually diverge.

Attributes where Asana and HubSpot CRM differ
AttributeAsanaHubSpot CRM
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb, Mobile iOS, Mobile Android
Founded20082006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Zapier
  • Google Workspace

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot HubSpot CRM
  • Campaign managementnot HubSpot CRM
  • Product launchesnot HubSpot CRM
  • Event planningnot HubSpot CRM
  • Agile & Scrum managementnot HubSpot CRM

HubSpot CRM

  • Video Conferencingnot Asana
  • Team Collaborationnot Asana
  • Project Managementnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Questions people ask

Is Asana or HubSpot CRM better?
Neither clearly leads. Asana starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or HubSpot CRM?
Asana starts at Free and HubSpot CRM at Free.
Does Asana or HubSpot CRM run on more platforms?
Asana runs on Web, iOS, Android. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what HubSpot CRM is typically brought in for.
What can Asana do that HubSpot CRM cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Slack, Salesforce.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Asana

More on HubSpot CRM

Keep looking

Other head to heads