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CRM · head to head

Apptivo vs Sprinklr Service

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Free plan
No
Full reviewWebsite
Sprinklr Service logo

Sprinklr Service

Customer Support

Unified customer experience management

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Sprinklr Service no pricing information disclosed; customers must contact sales to request quotes.
  • They diverge on capability: Apptivo covers CRM core, Sprinklr Service covers Omnichannel contact center.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Sprinklr Service actually diverge.

Attributes where Apptivo and Sprinklr Service differ
AttributeApptivoSprinklr Service
Pricing modelPer user per monthquote
CategoryCRMCustomer Support
FoundedUnknown2009

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Sprinklr Service

  • Omnichannel contact center
  • AI-powered routing
  • Social listening
  • Knowledge base
  • Workforce optimization
  • Analytics
  • Salesforce
  • SAP

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Sprinklr Service
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Sprinklr Service
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Sprinklr Service
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Sprinklr Service

Sprinklr Service

  • Enterprise contact centernot Apptivo
  • Social customer carenot Apptivo
  • Unified CXnot Apptivo
  • Voice of customernot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Sprinklr Service

  • No pricing information disclosed; customers must contact sales to request quotes.
  • Specific features and capabilities are described, but no pricing tiers or cost details are available online.

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Sprinklr Service

On request
  • Self-Serve$249/month
    • Listening
    • Engagement
    • Basic analytics
  • Enterprise$undefined/month
    • Full platform
    • AI capabilities
    • Custom implementation

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Sprinklr Service if

  • You need omnichannel contact center.
  • You work on Web, Ios, Android.
  • You also want ai-powered routing.
Sprinklr Service review

Questions people ask

Is Apptivo or Sprinklr Service better?
Neither clearly leads. Apptivo starts at On request and Sprinklr Service at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Sprinklr Service?
Apptivo starts at On request and Sprinklr Service at On request.
Does Apptivo or Sprinklr Service run on more platforms?
Apptivo runs on Web, iOS, Android. Sprinklr Service runs on Web, Ios, Android.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Sprinklr Service is typically brought in for.
What can Apptivo do that Sprinklr Service cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Sprinklr Service covers Omnichannel contact center, AI-powered routing, Social listening, Knowledge base.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Sprinklr Service: How much does Sprinklr Service cost?

Sprinklr Service pricing is not published. This product provides customer service management capabilities. To request pricing information or a quote, customers must contact Sprinklr through the 'Talk to an expert' option on their website.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Sprinklr Service: What features are included in Sprinklr Service?

Sprinklr Service provides customer service management capabilities, but specific plan features and their associated costs are not detailed on the product page. Interested customers must contact Sprinklr sales directly.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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