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CRM · head to head

Apptivo vs Monday.com

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Monday.com logo

Monday.com

Technology

A platform built for a new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Monday.com has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Monday.com expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • They diverge on capability: Apptivo covers CRM core, Monday.com covers Customizable workflows.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Monday.com actually diverge.

Attributes where Apptivo and Monday.com differ
AttributeApptivoMonday.com
Starting priceOn requestFree
Pricing modelPer user per monthUnknown
Free tierNoYes
CategoryCRMTechnology
FoundedUnknown2012

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Monday.com

  • Customizable workflows
  • Multiple views (Kanban, Gantt, Calendar)
  • Automation engine
  • Real-time collaboration
  • Mobile apps
  • Forms
  • Dashboards
  • Workload management

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Monday.com
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Monday.com
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Monday.com
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Monday.com

Monday.com

  • Project managementnot Apptivo
  • Sales CRMnot Apptivo
  • Marketing campaignsnot Apptivo
  • HR processesnot Apptivo
  • IT ticketingnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Monday.com

  • Expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • Limited free plan with only 2 users and 3 boards
  • Mobile app provides reduced functionality compared to web version
  • Email CC/BCC limitations for looping in stakeholders without full board access
  • WorkForms can only create new items, not update existing ones

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Monday.com

Free

No published plan breakdown. See the Monday.com review.

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Monday.com if

  • You need customizable workflows.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want multiple views (kanban, gantt, calendar).
Monday.com review

Questions people ask

Is Apptivo or Monday.com better?
Neither clearly leads. Apptivo starts at On request and Monday.com at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Monday.com?
Monday.com has a free tier; the other does not. Paid plans start at On request for Apptivo and Free for Monday.com.
Does Apptivo or Monday.com run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Monday.com for free?
Yes. Monday.com has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Monday.com is typically brought in for.
What can Apptivo do that Monday.com cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Monday.com covers Customizable workflows, Multiple views (Kanban, Gantt, Calendar), Automation engine, Real-time collaboration.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Monday.com: Does Monday.com have a free plan?

Yes, Monday.com offers a free plan limited to 2 users and 3 boards. Paid plans start at around $9 per seat per month and require a minimum of 3 seats.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Monday.com: Can I use Monday.com on mobile?

Monday.com is available on iOS and Android, but the mobile app lacks the full depth of the desktop version, making complex board management more difficult on the go.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Monday.com: Does Monday.com support offline work?

Monday.com is primarily a cloud-based platform and does not have robust offline capabilities. You need an internet connection to access and edit boards.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Monday.com: What is Monday.com's pricing based on?

Pricing is based on the number of seats and which product module you choose (Work Management, Sales CRM, Dev, or Service). Each module has different features and pricing.

Source
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Related pages

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