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Webinars · head to head

Anchorfree vs Matomo

A

Anchorfree

Webinars

Platform for hosting and distributing live events

From
Free
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Anchorfree the vendor's own domain (anchorfree.com), as captured by the Internet Archive on 11 January 2023, redirects to and displays the Pango Group corporate site, stating Pango Group is owned and operated by Aura and describes itself as a portfolio of consumer security brands; AnchorFree's original product (Hotspot Shield) survives only under the Pango/Aura ownership structure, confirming the acquisition in the vendor's own words rather than a third party account; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Anchorfree covers Live streaming, Matomo covers Web analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Anchorfree and Matomo actually diverge.

Attributes where Anchorfree and Matomo differ
AttributeAnchorfreeMatomo
PlatformsWebWeb, On-premise
CategoryWebinarsMarketing
Founded20172007

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Anchorfree

  • Live streaming
  • Audience management
  • Recording
  • Analytics
  • Multi-platform delivery
  • YouTube
  • Facebook
  • Twitch

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Anchorfree

  • Professional Worknot Matomo
  • Content Creationnot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Anchorfree
  • Self hosting analytics so visitor data stays on owned infrastructurenot Anchorfree

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Anchorfree

  • The vendor's own domain (anchorfree.com), as captured by the Internet Archive on 11 January 2023, redirects to and displays the Pango Group corporate site, stating Pango Group is owned and operated by Aura and describes itself as a portfolio of consumer security brands; AnchorFree's original product (Hotspot Shield) survives only under the Pango/Aura ownership structure, confirming the acquisition in the vendor's own words rather than a third party account

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Anchorfree

Free
  • FreeFree
    • Basic streaming
    • Limited audience
  • Professional$49/month
    • Advanced features
    • Larger audience
  • Enterprise$199/month
    • Custom solutions
    • Premium support

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Anchorfree if

  • You need live streaming.
  • You want to start without paying.
  • You also want audience management.
Anchorfree review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Anchorfree or Matomo better?
Neither clearly leads. Anchorfree starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Anchorfree or Matomo?
Anchorfree starts at Free and Matomo at Free.
Does Anchorfree or Matomo run on more platforms?
Anchorfree runs on Web. Matomo runs on Web, On-premise.
Can I use Anchorfree for free?
Both have a free tier, so you can try either at no cost before committing.
What is Anchorfree best used for?
Anchorfree is most often used for professional work, content creation. Of those, professional work and content creation are not what Matomo is typically brought in for.
What can Anchorfree do that Matomo cannot?
Anchorfree covers Live streaming, Audience management, Recording, Analytics. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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