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Technology · head to head

Heap vs Microsoft Edge

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
Microsoft Edge logo

Microsoft Edge

Technology

Microsoft's Chromium-based browser, distinguished by IE mode for legacy applications and by its integration with Microsoft 365 management.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Microsoft Edge outside the European Economic Area, Edge cannot be uninstalled from Windows, and Windows components such as Widgets, help links and taskbar search results open in it whatever the default browser is set to, so an organisation standardising on Chrome still has to manage and patch Edge.
  • They diverge on capability: Heap covers Autocapture, Microsoft Edge covers Internet Explorer mode.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Microsoft Edge actually diverge.

Attributes where Heap and Microsoft Edge differ
AttributeHeapMicrosoft Edge
Pricing modelUnknownfree
PlatformsWeb, iOS, AndroidWeb
Founded2013Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Microsoft Edge

  • Internet Explorer mode
  • Enterprise Mode Site List
  • Entra ID integration
  • Purview DLP for browsing
  • Intune and Group Policy
  • Vertical tabs and Workspaces
  • Sleeping tabs
  • Chrome extension compatibility

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Microsoft Edge
  • Conversion optimizationnot Microsoft Edge
  • Product adoptionnot Microsoft Edge
  • Customer journey mappingnot Microsoft Edge
  • A/B testing analysisnot Microsoft Edge

Microsoft Edge

  • A Windows estate with intranet applications that still require Internet Explorer, where IE mode buys years before a rewritenot Heap
  • Microsoft 365 organisations that want browser sessions covered by Purview DLP and conditional access without a separate secure browser productnot Heap
  • Fleets managed through Intune that need one browser configured by the same console as the rest of the desktopnot Heap
  • Users who work with many tabs at once and want vertical tabs and automatic tab suspension without installing extensionsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Microsoft Edge

  • Outside the European Economic Area, Edge cannot be uninstalled from Windows, and Windows components such as Widgets, help links and taskbar search results open in it whatever the default browser is set to, so an organisation standardising on Chrome still has to manage and patch Edge.
  • It is Chromium downstream, so Manifest V3 applies exactly as it does in Chrome; full-strength blocking extensions cannot run, and Microsoft's add-ons store adds a second review process rather than a workaround.
  • Almost all of its advantage is conditional on Microsoft 365 and Entra ID; a Google Workspace or AWS-centred organisation gets Chromium plus Microsoft's promotional surfaces and none of the Purview, Intune or conditional access value.
  • Consumer-facing features including Copilot, the Discover pane, shopping notifications and sidebar apps default to on and reappear after feature updates, so suppressing them requires a maintained policy set rather than a one-off configuration.
  • IE mode is a bridge with a maintenance owner attached: the Enterprise Mode Site List must be curated by somebody, and MSHTML receives security fixes but no new capability, so an application parked there gains nothing and its eventual rewrite is only deferred.
  • By default browsing data feeds Microsoft services for Copilot, Discover and shopping features, which in a regulated environment turns the deployment into a policy exercise before it can be approved.

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Microsoft Edge

Free

No published plan breakdown. See the Microsoft Edge review.

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Microsoft Edge if

  • You need internet explorer mode.
  • You want to start without paying.
  • You also want enterprise mode site list.
Microsoft Edge review

Questions people ask

Is Heap or Microsoft Edge better?
Neither clearly leads. Heap starts at Free and Microsoft Edge at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Microsoft Edge?
Heap starts at Free and Microsoft Edge at Free.
Does Heap or Microsoft Edge run on more platforms?
Heap runs on Web, iOS, Android. Microsoft Edge runs on Web.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Microsoft Edge is typically brought in for.
What can Heap do that Microsoft Edge cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Microsoft Edge covers Internet Explorer mode, Enterprise Mode Site List, Entra ID integration, Purview DLP for browsing.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Microsoft Edge: Can I uninstall Edge from Windows?

In the European Economic Area, yes, because the Digital Markets Act requires it. Elsewhere you cannot, and several Windows components will continue to open it regardless of your default browser.

Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Microsoft Edge: How long will Internet Explorer mode be supported?

Microsoft has committed to supporting IE mode in Edge through at least 2029. It is a migration window rather than a permanent home, since the underlying MSHTML engine gets security fixes but no new capability.

Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Microsoft Edge: Do Chrome extensions work?

Yes. Edge installs extensions from the Chrome Web Store as well as its own store. Manifest V3 restrictions apply identically, so extensions that Chrome no longer supports do not work here either.

Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Microsoft Edge: Is it worth deploying if we are not a Microsoft 365 organisation?

Usually not for the management features, which depend on Entra ID, Intune and Purview. Without that stack it is Chromium with a different interface and additional Microsoft promotion.

Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Microsoft Edge: Does it run on Linux?

Yes, there are official Linux builds. Some Windows-specific features, including IE mode, are not available there.

Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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