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Technology · head to head

Amplitude vs Lytics

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Amplitude covers Event tracking, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Lytics actually diverge.

Attributes where Amplitude and Lytics differ
AttributeAmplitudeLytics
Starting priceFree$400/month
Pricing modelUnknownusage-based
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyAutomation Integration
Founded20122013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Segment

Only in Lytics

  • Data collection
  • Audience segmentation
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations
  • Marketing platforms

Both cover

  • Predictive analytics
  • SOC2
  • GDPR
  • CCPA

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Lytics
  • Feature adoption trackingnot Lytics
  • Conversion rate optimizationnot Lytics
  • Customer journey mappingnot Lytics
  • Retention improvementnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Amplitude
  • Segmenting audiences and syncing them to marketing destinationsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is Amplitude or Lytics better?
Neither clearly leads. Amplitude starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Lytics?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $400/month for Lytics.
Does Amplitude or Lytics run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Lytics runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Lytics is typically brought in for.
What can Amplitude do that Lytics cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Lytics covers Data collection, Audience segmentation, Personalization, Real-time activation. Both handle Predictive analytics, SOC2, GDPR, CCPA.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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