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Software · head to head

Lytics vs Paragon

L

Lytics

Software

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
Paragon logo

Paragon

Software

Embedded integration platform for SaaS

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Paragon no price is published for either plan, and both require a quote
  • They diverge on capability: Lytics covers Data collection, Paragon covers Embedded workflows.

Where they differ

Only the attributes on which Lytics and Paragon actually diverge.

Attributes where Lytics and Paragon differ
AttributeLyticsParagon
Starting price$400/month$299/month
Pricing modelusage-basedsubscription
PlatformsWebWeb, Embedded
Founded20132021

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • API access
  • 100+ integrations
  • Marketing platforms

Only in Paragon

  • Embedded workflows
  • Native integrations
  • Workflow builder
  • Error handling
  • Monitoring
  • Webhooks
  • 500+ apps
  • Custom integrations

Both cover

  • Analytics
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Paragon
  • Segmenting audiences and syncing them to marketing destinationsnot Paragon

Paragon

  • Embedding third party integrations into a SaaS productnot Lytics
  • Managing customer facing connectors without building each onenot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Paragon

  • No price is published for either plan, and both require a quote
  • Cost scales with the number of customer tenants using the integrations, so the bill follows an end customer count rather than the vendor's own usage
  • SAML SSO, self hosting, dynamic field mapping and SLAs are all Enterprise only

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Paragon

$299/month
  • Starter$299/month
    • 50 integrations
    • Basic support
  • Growth$999/month
    • 200 integrations
    • Priority support
  • Enterprise$5000/month
    • Unlimited integrations
    • Dedicated support

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose Paragon if

  • You need embedded workflows.
  • You work on Web, Embedded.
  • You also want native integrations.
Paragon review

Questions people ask

Is Lytics or Paragon better?
Neither clearly leads. Lytics starts at $400/month and Paragon at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or Paragon?
Lytics starts at $400/month and Paragon at $299/month.
Does Lytics or Paragon run on more platforms?
Lytics runs on Web. Paragon runs on Web, Embedded.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Paragon is typically brought in for.
What can Lytics do that Paragon cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Paragon covers Embedded workflows, Native integrations, Workflow builder, Error handling. Both handle Analytics, GDPR, Cloud deployment, Web support.
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